KIA

KIA K900 Sweden test drive

Project details

In February 2019, Eventum Premo conducted a test drive of KIA K900 cars for media representatives on the scenic roads of winter Sweden! Sweden is a country where there is its own view of luxury.

To match the Nordic climate, local residents, including the royal family, habitually show restraint and elegance in the design of the facades of buildings and the interiors of their homes. Similarly, the new KIA K900 sets premium standards, proving that prestige can be attractive without a show of brand premium.

The participants of the event were given the opportunity to start their trip with lunch at the legendary restaurant Stadshuskällaren, whose chefs traditionally develop a menu for a Nobel banquet in the city hall building, visit the main halls of the city hall accompanied by the best guide of the city and, at the end, stay in the luxurious Grand Hôtel in Stockholm, within whose walls all Nobel Prize winners have been staying for decades.

People who make the most significant contribution to human progress.

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