Renault Brand Day

Project details

Dealers from all over Russia came to get the latest brand strategy news and get inspired by the updated Renault Koleos.

Customers visited Brand Days, where they were given the opportunity to complete the quest by visiting various theme areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, LOGAN cars.

As well as the TWIZY electric car and Renault Sport Formula One Team, racing drones, surfing simulator, gyro scooters and Segways, shooting at dashes and other entertainments were designed to demonstrate the vivid distinctive features of each of the Renault models.

We drew each zone before its implementation, we created a 3D model on which it was possible to "walk" through the computer before a few days later visit the event itself on which everything corresponded to the created model.

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