QIWI VK Fest - Integration
As part of the integration into the festival, we created activities in which guests could participate, earn QIWIcoins and buy prizes on them.
VR "Labyrinth" - a mix of virtual reality and physical tasks. At the entrance to the maze, the guests wore virtual reality glasses and they saw everything that was happening from above. Passing through the maze, participants collected virtual coins and completed tasks: they looked for a coin in the maze, scored a big ball into the net, collected a puzzle and a large pyramid.
Instagram activity - the task was to take a photo on the background of any element of the stand and lay out with #qiwieasy. Guests got points for likes.
Bookies - participants could bet on the participant passing the maze - will pass or not. For the correct answer also received points