QIWI VK Fest - Integration

Project details

As part of the integration into the festival, we created activities in which guests could participate, earning QIWIcoins to buy prizes with.

VR Labyrinth is a mix of virtual reality and physical tasks. At the entrance to the maze, the guests put on virtual reality glasses and saw the gameplay from above. Walking around the maze, the participants collected virtual coins and completed tasks: they were to look for a coin in the maze, to score a lot of points, to do a jigsaw puzzle, and to build a tall pyramid.

Instagram activity: the guests were to take a photo while standing against any element of the stand, and upload it with the #qiwieasy hashtag. Guests were scored points for likes.

Bookies: the participants could bet whether or not a specific participant would walk thorugh the maze. Those who won the bet were also scored points.

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