What are hybrid events? A simple and short explanation:
A hybrid event is a type of event that combines both in-person and virtual elements. It allows attendees to participate in the event either by attending in person or through a virtual platform.
Advantages of hybrid events:
- Wider reach: Hybrid events can reach a larger audience as they allow virtual attendees to participate from anywhere in the world.
- Increased accessibility: Hybrid events can be more accessible for attendees with disabilities, who might have difficulty attending in-person events.
- Cost-effectiveness: Hybrid events can be more cost-effective than traditional in-person events, as they do not require attendees to travel to the event location.
- Increased engagement: Hybrid events can increase engagement through interactive virtual elements and the ability to reach a wider audience.
Thanks to special digital projects on social networks such as Facebook, Instagram, Snapchat, Vkontakte, services like Youtube, Vimeo or even messengers like Telegram, a large audience reach is created. If the idea is original and attracts the interest of the audience, users will watch videos, participate in contests and share in their social network accounts, thereby increasing the overall audience of the project.
In this sense, the organization of special events in combination with the projects of the Digital Agency creates an occasion or high-quality involving content that is conveniently distributed through social media. The effect of the event is multiplicable, far exceeding the scope of a regular event. And a digital project has unique and real, non-virtual content, which is always valuable. This combination of offline events and online escorts is called - Hybrid events.
In this case, it’s convenient and correct for the Digital agency to use streams - a live broadcast in real time to which the audience can connect to monitor what is happening at the event.
Here are some examples.
Hybrid event - Airbus Neo presentation.
The number of participants in the event was about 600 people. However, the project took place in an unusual place - a hangar on the edge of the airfield. Participants are influencers, opinion leaders who broadcast live events. We, as a Digital & Event agency, received a large coverage of the teasing and reporting video and, as a result, millions of views.
Hybrid Event - Night Flight Show.
This is a typical digital campaign combined with a vibrant event.
The 1,000,000 Miles of S7 was held in the form of an event for 80 people who participated in an immersive production where winning numbers were chosen in an unpredictable way to determine the winner. The audience of the stream and teasing campaign is millions of people.
Digital project - Champions League + Nissan
Communication project to support sponsorship by Nissan of the Champions League 2017. In order to expand the audience of the campaign, we have developed a concept that involves not only fans, but also their friends. Each participant could share their arguments for and against football. The promotion was carried out through digital channels and radio. The project scope is over 40 million.
How to organize a hybrid event:
- Determine the format: Decide what type of hybrid event you want to organize, such as a virtual event with in-person elements or an in-person event with virtual components.
- Choose the right platform: Select a platform that will allow you to host your event both in-person and virtually.
- Plan the in-person and virtual elements: Make sure to incorporate both in-person and virtual elements into your event plan.
- Promote your event: Promote your event to your target audience and make sure to highlight the hybrid format.
- Test the technology: Before the event, test the technology and platform to ensure that everything works smoothly on the day of the event.
- Evaluate the event: After the event, evaluate its success and gather feedback from attendees to inform future events.
By following these steps, you can organize a successful and engaging hybrid event.
Summarizing
The most promising tool in the marketer's arsenal is the company of the original event + ensuring coverage of a large audience through an Event agency.
