Event creative concept

If your event is at least a little more complicated than an in-house planning meeting, you should write a concept for it. This should be a document that describes your vision for the event. What will it be like when it happens. It is possible that the actual event will differ from your preliminary expectation. Take it easy. This is a kind of offer to the market. Even if in the end everything does not go as you planned, you still need to make a preliminary plan.

The concept will help you understand where you want to get to. Include in the draft concept what you could tell a potential participant of the event over a cup of tea. It doesn't have to be all the information about the event, including the budget and the resources involved. This is still internal information. Include in the concept what you could (and would like) tell the participants.

The concept can describe the goals and objectives of the event, the audience of participants, who the event is designed for. Give arguments why it is necessary to participate in this event. Include technical information there: date and venue, information about the organizers and supporting organizations, partners and sponsors; specify the cost of products, contact details, etc. The concept can later be used as a basis for creating an event website, informational brochures, etc.

Now let's take a closer look...

Many organizers intuitively feel what can be done and what cannot be done, what will decorate the event and what will spoil it. Also, for example, when driving a car, you sometimes "just feel" how to act without thinking about the rules of driving. But the rules of driving still exist, as well as the rules of events.

Quite often, events are held using different concepts. What is the event concept? The word "concept" is used so often that its original meaning is practically lost.

Concept (from Lat. conceptio - understanding, system), - a certain way of understanding (interpretation) of an object, phenomenon or process; the main point of view on the subject; a guiding idea for systematic illumination.

Think about it, what is the concept of the United States as a country? Their concept (understanding the purpose of the country, its perception) is the idea of Freedom and self-realization: any shoe cleaner can become a millionaire. And this idea attracted and attracts people in America. What was the concept of the USSR? The main idea carried by the Soviet Union was the idea of equality and justice. It is precisely such big ideas that become concepts of such a complex phenomenon as the state.

Now let's come back to events. Creating a corporate event is a much simpler task than creating a state. However, you also need to choose a concept for the event, a certain guiding idea. And then a trap awaits us. What is the idea of the "Hawaii party"? Is it being made for a Hawaii company? Do you sell surfboards? If not, what is behind it besides the design of the hall or the dialing of numbers? Phrases like "We just want to give guests a fairy tale" are excuses. Real fairy tales are wise, they taught us a lot when we were children. The concept should carry the idea of the event and somehow change us.

Too often, the purpose of the event is called the desire to "just entertain guests", "distract them from everyday life", "allow them to plunge into another world". Does this remind you of anything? Events are not a substitute for drugs! Just entertainment cannot be the meaning and idea of the event, there must be something more. Your guests are not fools, they understand what is meaningful and what is not. And meaningless (that is, literally - without inner meaning) events will be considered a waste of money. Even if it's beautiful.