What is an event Agency?

An Event Agency is a specialized company that organizes events on the order of its Clients. Events of event agencies have a short duration, take place within 1-4 days for a limited number of people known to the customer, and have a fixed budget, funded by the customer / Client.

Differences from other agencies Production companies organize their own events, where they initiate the event and provide funding through ticket sales or sponsors. Event agencies do not hold their own events, but do them on the initiative of the customer.

BTL agencies conduct promotions that are not events, as they are usually held either for a long time or have a wide audience, and are often held simultaneously in different regions.

PR agencies specialize in holding events for special audiences, mainly journalists. The main formats are press conferences, press tours, and some others.

Structure Development Department (new business) - responsible for finding and attracting new Customers, participating in customer tenders. The Client relations Department is a group of managers who are the link between the Client and the event Agency. Creative Department-responsible for creating event concepts and other creative content. Copywriters (responsible for the text part of the ad), Directors, and screenwriters work here. The Department is headed by one or more creative Directors. Production Department designers, specialists in manufacturing (production). People who help implement an idea born in the creative Department. Managers of this Department order the services of event Agency contractors. In different agencies, some functions can be combined within a single Agency.

Currently, has a fragmented market for event agencies. Most agencies are mini-companies with up to 5 employees. A large Agency can be considered a company with a staff of more than 50 people and a turnover of more than $10M.

This article is written for the event-encyclopedia Eventum Premo