Unusual corporate events

All companies strive to hold their events in a bright and unusual way. This is the right approach. Given that corporate events take place regularly, and in different countries, it is not so easy to say a new word in this genre. What should I do? First, you need an original concept.

If your event is at least a little more complex than an intra-company meeting, you should write its concept. This should be a document that describes your vision for the event. What it will be when it takes place. It is possible that the actual event will differ from your preliminary expectation. Take it easy. This is a unique offer to the market. Even if in the end everything does not go as planned — you still need to make a preliminary plan.

The concept will help you understand where you want to go. Include in the draft concept what you could tell a potential participant of the event over a Cup of tea. This does not have to be all information about the event, including the budget and resources involved. This is still internal information. Include in the concept what you could (and would like to) tell the participants.

The concept can describe the goals and objectives of the event, the audience of participants, and who the event is intended for. Give reasons why you need to participate in this event. Include technical information: date and place of the event, information about the organizers and supporting organizations, partners and sponsors; specify the product price, contact information, and so on. The concept can then be used as the basis for creating an event website, informational brochures, etc.

Many organizers intuitively feel what can be done and what cannot be done, what will decorate the event and what will spoil it. So, for example, when driving a car, you sometimes "just feel" how to act, without thinking about the rules of driving. But the rules of driving still exist, as the rules of the event.

Quite often, events are held using different concepts. What is the concept of the event? The word "concept" is used so often that its original meaning is almost lost.

Concept, or concept (from lat. conceptio-understanding, system), - a certain way of understanding (interpretation) of an object, phenomenon or process; the main point of view on the subject; the guiding idea for systematic coverage.

Think about the concept of the United States as a country. Their concept (understanding the purpose of the country, its perception) is the idea of Freedom and self-realization: any shoeshine can become a millionaire. And this idea has attracted and is attracting people in America. What was the concept of the USSR? The main idea carried by the Soviet Union was the idea of equality and justice. It is these big ideas that become concepts of such a complex phenomenon as the state.

Now let's take events. Creating a corporate event is a much simpler task than creating a state. However, you also need to choose a concept for the event, a certain guiding idea. And there's a trap waiting for us. What is the idea of a "Hawaiian party"? Is it made for a Hawaiian company? Do you sell surfboards? If not , what is behind it other than the design of the hall or dialing numbers? Phrases like "We just want to give our guests a fairy tale" are excuses. Real fairy tales are wise, they taught us a lot when we were children. The concept should carry the idea of the event and somehow change us.

Too often, the goal of the event is called the desire to "just entertain guests", "distract them from everyday life", "allow them to plunge into another world". Does this remind you of anything? Events are not a substitute for drugs! Just entertainment can not be the meaning and idea of the event, there must be something more. Your guests are not fools, they understand what is meaningful and what is not. And pointless (that is, literally - without internal meaning) events will be considered a waste of money. Even if it is beautiful.