What is a successful digital project?
Let's think together about how to be a successful Digital Agency?
Here are some thoughts about this:
Thanks to special digital projects on social networks such as Facebook, Instagram, Snapchat, StumbleUpon, services like Youtube, Vimeo or even messengers like Telegram creates a large audience. If the idea is original and attracts the interest of the audience, users will view videos, participate in competitions and share in their social network accounts, thus increasing the overall audience of the project.
In this sense, organizing special events in combination with Digital Agency projects creates an occasion or quality engaging content that is convenient to distribute through social media. The effect of the event is multipliable, significantly exceeding the coverage of a normal event. And the digital project gets a unique and real, non-virtual content, which is always valuable.
In this case, it is convenient and correct for a Digital Agency to use streams - a live broadcast in real time to which the audience can connect to follow what is happening at the event.
Here are some examplesPresentation of the Airbus Neo aircraft for S7 Airlines.
S7 Airlines / Presentation Airbus A320neo from Eventum Premo on Vimeo.
The number of participants of the event is 600 people. However, the project took place in an unusual place - a hangar on the edge of the airfield. Participants are influencers, opinion leaders who broadcast from the event. As a Digital Agency, we have received a large coverage of the teasing and reporting video and, as a result, millions of views.
http://newandwow.ru/portfolio#!?q=ajax_portfolio&nid=2915
Night Flight Show-a typical Digital campaign combined with a bright event
The drawing of 1,000,000 S7 miles was held as an event for 80 people who participated in an immersive production where winning numbers were randomly selected to determine the winner. The audience of the stream and teasing campaign is millions of people.
http://newandwow.ru/portfolio#!?q=ajax_portfolio&nid=2927
S7 / Night Flight Show vol.2 from Eventum Premo on Vimeo.
Digital project-Champions League + Nissan
Communication project to support Nissan's sponsorship of the 2017 Champions League. In order to expand the audience of the campaign, we have developed a concept that involves not only fans, but also their friends. Each participant could share their arguments for and against football. Stillavin and Vahidov became the faces of the project, promotion was carried out through digital channels and radio. The scope of the project - more than 40 million
http://newandwow.ru/digital#!?q=ajax_portfolio&nid=2716
Summarize
The most promising tool in the Arsenal of a marketer is to hold an original event + ensure coverage of a large audience through a Digital project.
