PR

SUBSCRIPTION SERVICE "SCANIA" IN RUSSIA

Project Description

Large-scale work to strengthen the presence of the brand on the expanses of the Russian media landscape, including the preparation and distribution of all types of press materials, the organization of interviews in key Russian publications, the implementation of the commentary program, the development of materials for the corporate magazine and much more. In addition, we support every Scania event, starting with a shipment of equipment to customers and ending with participation in international exhibitions.

Клиент Scania

Tags PR

ASTON MARTIN ON ICE

Project Description

We tested the Swiss ice

In February, Aston Martin held the 4th Aston Martin ON ICE 2012 driving license for the fourth time in the Swiss ski resort of St. Moritz. Eventum-Premo provided PR support for the project and a visit by a group of Russian journalists to this luxurious event. Of the twelve media representatives who attended the Aston Martin ON ICE, five came from Russia, from the leading automotive, Life-Style and business media.

For fans of the brand, Aston Martin has prepared 16 cars representing the entire model range. The list of machines for extreme drive included the 4-seat Rapide, which is great not only for long trips but also for drift. Also feel the drive and grope for the line between demolition and drifting it was possible on the exclusive DBS Carbon Edition and on the 2011 novelties - Virage and V8 Vantage S.

"Every year, the events held by Aston Martin are getting better and gathering more and more participants," said Jeffrey Scott, CEO of Aston Martin Lagonda in Europe. "Aston Martin ON ICE - a beautiful, incendiary and dynamic show - is the concentration of all brand values, and we are happy to show our customers the capabilities of our cars in such an interesting format." The main goal of Aston Martin ON ICE is to enable the brand's fans to improve their ability to safely pilot supercars in extreme conditions and enjoy driving on powerful cars even with electronic assistants turned off.

Aston Martin ON ICE is part of an extensive driver development program. In addition to the winter course, the summer program Aston Martin ON TRACK is organized, which consists of 4 stages: on April 4 at the Silverstone (England), May 3 at the Nurburgring (Germany), July 15 in Boxberg (Germany) and September 17 on the legendary Spa track (Belgium ). Thus, the full course of driving skills Aston Martin - this BIG 5. In addition, the fans of the brand can always turn to the permanent Academy of driving skills Aston Martin Nurburgring Driving Academy.

Клиент Aston Martin

Tags Event PR

Starting a new model VOLVO XC90 in Moscow

Project Description

The event was devoted to the withdrawal of the flagship car Volvo XC90 on the Russian market.
5 days of continuous installation, more than 30 cubes of natural wood, 2000 test drives in 70 hours. For 4 days the project was visited by more than 5,500 clients, more than 100 heads of the dealer network and whiter than 100 journalists who wrote positive reviews about cars and the event as a whole. According to statistics, each of the guests spent more than 3 hours on the site.
A team of 50 professionals worked on the project, each of which passed several stages of training on the presented product.
The zone of hospitality has turned into a popular summer veranda, where not only customers of Volvo, but also residents of the city aspired to get.
The event took several days:
06/02/2015 - Press Day
06/03/2015 - Day of Corporate Clients and Dealers
04.06.2015-07.06.2015 - Customer days in Moscow
Approximately 6000 people attended the event

Client VOLVO

Tags Event PR

VOLKSWAGEN MEDIA NIGHT WITH EVENTUM PREMO

Project Description

Eventum Premo once again provided first-class support to the Volkswagen concern in the framework of the main automotive event of this year in Russia - the Moscow International Motor Show.

In the evening on August 28, 2012, on the eve of the opening of the MIAS 2012, the traditional Volkswagen Group Media Night was held. More than 250 participants, including top managers of Volkswagen AG, journalists of leading publications and key representatives of the automotive industry, attended the event. In the solemn atmosphere, the guests of the evening exclusively presented the new products of the concern - Audi RS4, Bentley Continental GT, Bugatti Vitesse, Lamborghini Urus, Porsche Cayenne GTS, SCODA Yeti Sochi, Seat IBX, Volkswagen E-Bugster, Volkswagen Amarok with automatic transmission. At the end of the event, the participants could enjoy the performance of the famous violinist Edwin Marton. Eventum Premo agency was in charge of PR support of the event, as well as organizational support for Volkswagen Media Night at the local level, ensuring the perfect work of contractors and promotional staff and creating an unusual atmosphere of the evening.

Клиент Volkswagen

Tags PR

SUBSCRIPTION SERVICE "VOLKSWAGEN COMMERCIAL VEHICLES"

Project Description

Complex PR-support of Volkswagen brand Commercial vehicles in Russia: from writing press releases and organizing test drives to large-scale coverage of events of any caliber in the media. We managed to bring the brand into the leaders of the segment both by mentioning and by the number of publications. We created a wide pool of ambassadors from completely different segments of the brand's interest: from the chef of the most popular restaurants in Moscow to extreme sportsmen. Special attention should be paid to the PR support of the Trans-Asian expedition Amarok, the result of which is impressive: almost 300 publications with an advertising equivalent of more than 170 million rubles.

Клиент Volkswagen

Tags PR

PR RETAINER. VOLKSWAGEN – CARS

Project Description

PR service of brand Volkswagen - cars. During the period of work with the brand, PR-support was provided for a number of local and international events - press tours, presentations, marketing activities. In the focus of local events in 2017 - the new Volkswagen Tiguan, PR-promotion of which we are actively implementing along with work on other models of the brand.

Клиент Volkswagen

Tags PR

COMMUNICATION SUPPORT AUDI

Project Description

The agency provides daily communication support to the company in the automotive, business, lifestyle media, and also actively collaborates with popular bloggers and celebrities. Among the most successful projects implemented with the agency's PR support are the Russian premiere of the new Audi A5 Coupe and Audi TT RS, the opening of the digital showroom Audi City Moscow and the largest dealer center in Europe in the concept of the Audi Terminal Center Altufevo.

Клиент Audi

Tags PR

PR RETAINER. BENTLEY & LAMBORGHINI

Project Description

PR service of luxury brands Bentley & Lamborghini. During the work with the brands, we provided PR support for the Bentley Flying Spur record on the ice of Lake Baikal, the launch of the Bentley Be.Extraordinary exhibition on Bolshevik, as well as the press support for Lamborghini participation in the Alcantara partner event and the launch of Lamborghini Huracan Avio in Russia. The materials on the results of the events are placed in the key automotive, lifestyle and business media, as well as on the sites of popular bloggers.

Клиент Bentley & Lamborghini

Tags PR

FORUM OF COUNTRIES "ASIAN-PACIFIC ECONOMIC COOPERATION"

Project Description

On May 12-14, 2008, a meeting of the Business Advisory Council (BAC) of the Asia-Pacific Economic Cooperation (APEC)

The team of the agency Eventum Premo worked on the scenario, collected information, calculated the extraordinary situations and tested the efficiency of all systems. In general, everything was like preparing any event, but much more responsible, since the participants were high-ranking representatives of business structures from 21 countries in the Pacific region, such as General Motors Corporation, ICBC, Toyota Motor Corporation, etc.

We were responsible for the quality of the work simultaneously with the three largest companies in Russia: Basic Element, OJSC VTB Bank, and OAO Gazprom.
We held many events - it was really an exciting moment when in a single rush the whole audience applauded us for the work done!

The event was held at a high level with the participation of Minister of Foreign Affairs of Russia Sergey Lavrov, Chairman of the Supervisory Board of "Basic Element" Oleg Deripaska, head of foreign relations of "Gazprom" Sergei Balashov and Chairman of the Board of "VTB Bank" Andrey Kostin.

The meeting discussed the issues of further facilitating the business environment in the region, improving financial mechanisms, the possibility of making progress in the Doha Round of negotiations within the WTO, energy security and climate change, the development of small and medium businesses, social responsibility of the business community, labor migration in the region, as well as the global food crisis.

Клиент "Basic Element", OJSC "Bank VTB" and OAO "Gazprom"

Tags Event PR

Volkswagen OFF-Road Experience

Project Description

On April 24, 2009, the new season of off-road project Volkswagen Off-Road Experience was launched. The first possibilities of cars and the complexity of the route were appreciated by representatives of key federal media. Thanks to the professional work of the agency's PR specialists, 45 journalists attended the event from 30 accredited media outlets.

Off-road test in the suburban Ilyinskoe had two of groups, each of which was 20 to 25 journalists. Before departure on the route for the participants was organized a training on movement off-road and technical capabilities of the cars.

Under the supervision of professional instructors, trained under the guidance of the best German specialists, the media successfully overcame one of the most difficult off-road tracks in Europe. This year, the Volkswagen brand has included in the Off-Road Experience program not only the Touareg SUV but also the Tiguan crossover in the Track & Field version. 45-degree ascents and descents, ford, bridge, traverses, ditches, etc. 45-degree ascents and descents, ford, bridge, traverses, ditches, etc.

At the end of the program, participants were awarded with certificates of participants of the course Volkswagen Off-Road Experience, handed over press materials, as well as gifts from Volkswagen Castrol - a global partner for the brand Volkswagen.

Eventum Premo has been successfully cooperating with the Volkswagen brand for more than 5 years. Within the PR service, special events are organized. Examples of such cooperation: preparation of the press-base and work with journalists at the Moscow Motor Show in 2008, the Russian presentation of Volkswagen Tiguan for the press, the invitation and accreditation of leading mass media for foreign test drives and much more.

The Eventum Premo team provided PR-support of the event, including the invitation and accreditation of the media, the preparation of press materials and the coordination of the press.

Клиент Volkswagen

Tags Event PR

Pages