SMM agency

What is a modern SMM agency? This is an agency whose main specialization is promoting companies on social networks (Social Media Marketing). In this case, the agency can be highly specialized or be a separate department of a large digital or communications agency.

An SMM agency is engaged in the development and implementation of brand development strategies in social networks, content strategies, community management, working with bloggers and promoting content or a brand in social networks.

The SMM department is often found in the structure of various Internet marketing agencies.

PR agencies specialize in interaction with the media, organizing interviews, preparing press releases, and holding press conferences.

Creative agencies specialize in developing ideas and creative concepts.

Digital agencies cover a wide range of Client needs: from website development to developing a digital strategy and promotion on social networks.

The Development Department (new business) is responsible for searching and attracting new Clients.

The Client Relations Department is a group of managers who are the link between the Client and the SMM agency.

The strategic department is engaged in the development of strategies and analytics. This department is responsible for tender proposals for new Clients and updating the strategy for current agency clients.

The creative department is responsible for developing creative concepts and special projects on social networks.