Many companies require agencies to "free creative." Agencies immediately wrinkle their nose and say that only cheese in a mousetrap and all that is free. I think no. Companies want to see not only budget utilization using technical means, but also a simple fantasy that surprises and entertains. Free Creative is a difficult but fascinating task. This just shows the class of the company. That "free creative" a lot in Western events. Here is a small example. The company’s conference brought together guests from all over the country. This is a small contest during dinner. You need to guess the city from a number of photos. Personally, I experienced great pleasure when we prepared this material. Quiz "Do you know cities"
Do you think it was expensive?
