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Premo策划。迪拜顶级冒险活动营销代理机构之一。\n大众越野体验\n项目介绍\n4月24日，大众越野体验项目新赛季启动。关键媒体代表率先评估了车辆性能和路线难度。得益于代理机构公关专家的专业工作，来自30家认证媒体的45名记者报道了此次活动。 越野测试分为两组比赛，每组有20至25名记者参加。出发前，参与者接受了越野驾驶及车辆技术性能的指导。 越野体验 在由德国顶级专家培训的专业教练指导下，媒体代表成功征服了欧洲最具挑战性的越野赛道之一。大众品牌的越野体验项目不仅包括途锐SUV，还涵盖了场地型Tiguan跨界车。专门为这些车型设计了两条包含自然和人工障碍的赛道：45度的上坡和下坡、涉水区、桥梁、横越障碍、沟渠等。 项目结束时，参与者获得了大众越野驾驶课程的参与证书、新闻资料以及大众全球合作伙伴Castrol赠送的礼品。 Eventum Premo与大众品牌合作已超过15年。公关服务中还组织了多场特别活动。合作案例包括：2008年车展的新闻资料准备及媒体合作、大众Tiguan的新闻发布、邀请并认证主流媒体参加海外试驾等。 Eventum Premo团队为活动提供了公关支持，包括媒体邀请与认证、新闻资料准备及新闻协调。\n项目挑战\n越野测试分为两组比赛，每组有20至25名记者参加。出发前，参与者接受了越野驾驶及车辆技术性能的指导。\n创意构想\n越野体验 在由德国顶级专家培训的专业教练指导下，媒体代表成功征服了欧洲最具挑战性的越野赛道之一。大众品牌的越野体验项目不仅包括途锐SUV，还涵盖了场地型Tiguan跨界车。专门为这些车型设计了两条包含自然和人工障碍的赛道：45度的上坡和下坡、涉水区、桥梁、横越障碍、沟渠等。\n执行范围\n项目结束时，参与者获得了大众越野驾驶课程的参与证书、新闻资料以及大众Castrol（大众的全球合作伙伴）赠送的礼品。\n项目成果\nEventum Premo 与大众品牌成功合作已超过15年。作为公关服务的一部分，还组织了特别活动。此类合作的例子包括：2008年车展期间准备新闻资料库并与记者合作，向媒体发布大众Tiguan，邀请并认证领先媒体参加海外试驾等。\n5\n正在筹备项目？\n发送您的项目需求，我们通常会在一个工作日内回复。\n沟通项目需求\n更多项目\n项目\nAcer Place 品牌日\n项目\n保时捷之夜秀","content_sha256":"d5c7c4b48974fa2e0407306343c20e913b9f06f1d9f5d63a6a436e49fff49eee","links":[{"url":"https://eventum-premo.com/sites/default/files/project-original/volkswagen-road-experience-02.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/volkswagen-road-experience-05.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/volkswagen-road-experience-06.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/volkswagen-road-experience-07.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/volkswagen-road-experience-08.jpg","label":""},{"url":"https://eventum-premo.com/zh-hans/contacts#brief-form","label":"沟通项目需求"},{"url":"https://eventum-premo.com/zh-hans/projects/acer-place-brand-day","label":"项目 Acer Place 品牌日"},{"url":"https://eventum-premo.com/zh-hans/projects/porsche-night-show","label":"项目 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