{"gateway_version":"1.0","source_url":"https://eventum-premo.com/zh-hans/projects/new-volvo-xc60-immersive-presentation","data_url":"https://eventum-premo.com/zh-hans/projects/new-volvo-xc60-immersive-presentation?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"zh-hans","title":"Volvo XC60沉浸式发布会 | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/new-volvo-xc60-immersive-presentation","zh-hans":"https://eventum-premo.com/zh-hans/projects/new-volvo-xc60-immersive-presentation","en":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation","x-default":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation"},"headings":[{"level":1,"text":"Volvo XC60沉浸式发布会"},{"level":2,"text":"Volvo XC60沉浸式发布会"},{"level":2,"text":"项目介绍"},{"level":2,"text":"项目挑战"},{"level":2,"text":"创意构想"},{"level":2,"text":"执行范围"},{"level":2,"text":"项目成果"},{"level":2,"text":"正在筹备项目？"},{"level":2,"text":"更多项目"}],"content_text":"Volvo XC60沉浸式发布会\n全新Volvo XC60沉浸式发布会 - 本次活动由Eventum Premo策划。迪拜顶级沉浸式活动营销代理机构之一。\nVolvo XC60沉浸式发布会\n项目介绍\n独家私密活动，推出全新Volvo车型。 新款Volvo XC60汽车的发布采用创新的沉浸式剧场表演形式。场地为Art Residence，一处时尚豪宅群。媒体代表、客户及Volvo Cars合作伙伴均为嘉宾。 活动持续三天，近1000人参加。 演出开始时，每位参与者获得一个撞击假人形状的面具，营造特殊体验并增加戏剧张力。剧情概要为观众观看一个普通瑞典家庭的生活，该家庭正准备迎接生活中一个非常重要且令人不安的事件。结尾揭示这是一家撞击假人家庭，他们每天都面临危险——这是任何人都能感受到的危险。 在高潮部分，屏幕播放了一段视频，展示了一场几乎发生的事故，但Volvo XC60的安全系统挽救了主角的生命——通过防止事故发生。他们长时间准备的事情最终未发生，因为这只是对Volvo XC60的测试。著名演员参与了该制作。 沉浸式表演导演Zhu Montvilayte通过其艺术造诣将品牌理念传达给每位嘉宾。观众深刻感受到安全是Volvo的核心。整个活动围绕个体观众展开，激发他们的参与和共鸣，体现了品牌的核心信息：“Designed around you”。这种形式清晰地展示了产品的真实优势，而非虚构。 活动共有730名嘉宾和120名记者出席。\n项目挑战\n新款Volvo XC60汽车的发布采用创新的沉浸式剧场表演形式。场地为Art Residence，一处时尚豪宅群。媒体代表、客户及Volvo Cars合作伙伴均为嘉宾。\n创意构想\n活动持续三天，近1000人参加。\n执行范围\n演出开始时，每位参与者获得一个撞击假人形状的面具，营造特殊体验并增加戏剧张力。剧情概要为观众观看一个普通瑞典家庭的生活，该家庭正准备迎接生活中一个非常重要且令人不安的事件。结尾揭示这是一家撞击假人家庭，他们每天都面临危险——这是任何人都能感受到的危险。\n项目成果\n在高潮部分，屏幕播放了一段视频，展示了一场几乎发生的事故，但Volvo XC60的安全系统挽救了主角的生命——通过防止事故发生。他们长时间准备的事情最终未发生，因为这只是对Volvo XC60的测试。著名演员参与了该制作。\n3\n正在筹备项目？\n发送您的项目需求，我们通常会在一个工作日内回复。\n沟通项目需求\n更多项目\n项目\nINFINITI新款QX50与QX80试驾\n项目\nIDRF 2020","content_sha256":"ab83393d7d2eb957a7d526e26b35b7c91c8beab0de140af4e8bd6ec420d6c708","links":[{"url":"https://eventum-premo.com/sites/default/files/project-original/new-volvo-xc60-immersive-presentation-02.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/new-volvo-xc60-immersive-presentation-04.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/new-volvo-xc60-immersive-presentation-06.jpg","label":""},{"url":"https://eventum-premo.com/zh-hans/contacts#brief-form","label":"沟通项目需求"},{"url":"https://eventum-premo.com/zh-hans/projects/new-infiniti-qx50-i-qx80-test-drive","label":"项目 INFINITI新款QX50与QX80试驾"},{"url":"https://eventum-premo.com/zh-hans/projects/idrf-2020","label":"项目 IDRF 2020"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. 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