{"gateway_version":"1.0","source_url":"https://eventum-premo.com/zh-hans/projects/launch-new-jaguar-e-pace","data_url":"https://eventum-premo.com/zh-hans/projects/launch-new-jaguar-e-pace?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"zh-hans","title":"捷豹E-pace发布会 | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/launch-new-jaguar-e-pace","zh-hans":"https://eventum-premo.com/zh-hans/projects/launch-new-jaguar-e-pace","en":"https://eventum-premo.com/projects/launch-new-jaguar-e-pace","x-default":"https://eventum-premo.com/projects/launch-new-jaguar-e-pace"},"headings":[{"level":1,"text":"捷豹E-pace发布会"},{"level":2,"text":"捷豹E-pace发布会"},{"level":2,"text":"项目介绍"},{"level":2,"text":"项目挑战"},{"level":2,"text":"创意构想"},{"level":2,"text":"执行范围"},{"level":2,"text":"项目成果"},{"level":2,"text":"正在筹备项目？"},{"level":2,"text":"更多项目"}],"content_text":"捷豹E-pace发布会\n捷豹E-pace新车发布会 - 本次活动由Eventum Premo策划。Eventum Premo是迪拜最优秀的艺术融合活动营销代理机构之一。\n捷豹E-pace发布会\n项目介绍\n捷豹推出全新E-Pace跨界车型。汽车发布会的概念与该车的全球首发同步构建。口号# REVERSE THE GAME。整个活动呼吁改变对事物的常规看法，激励人们以全新视角审视世界。遵循这一概念，作为发布会的预热，与著名电影制片人电影学院合作制作了5个开放结局的挑衅性YouTube视频。捷豹品牌好友出演了广告，观众被邀请为每个故事构思非凡的发展。最佳创意被筛选并发布，在官方首映前几个月引起了公众的广泛关注。“Reverse the game”概念要求在选择发布会场地时做出非凡决策和勇气。全球首次在一个活跃的游泳池中举办汽车发布会——选择了靠近City Park的游泳池作为震撼舞台。旧建筑通过灯光和超现实布景被彻底改造，VISIONAIR团队负责布置，空间内充满了众多艺术装置。嘉宾通往泳池盆地的路径穿过充满独特艺术品的画廊、带有阴极射线管电视和故障内容的神秘空间、红色激光走廊，最终到达被改造成霓虹丛林的真实淋浴池。由于泳池盆地被浓烟填满，直到特定时间才显露空间轮廓，难以辨认。随着表演顺利展开，烟雾从完全黑暗中升起，变幻成爆炸的红色激光雷云，随后成为投影面，伴随着激动人心的音效。汽车如同由元素编织般，缓缓从云雾中显现。表演结束后，嘉宾可自由选择晚间活动。现场设有三个不同风格的区域。嘉宾可近距离观赏汽车，提问并预约试驾。发布区内还有新的投影表演：反映汽车独特性的影像隐藏在抽象艺术内容后，只有佩戴特殊红色镜片时才能显现。\n项目挑战\n汽车发布会的概念与该车的全球首发同步构建。口号# REVERSE THE GAME。整个活动呼吁改变对事物的常规看法，激励人们以全新视角审视世界。\n创意构想\n遵循这一概念，作为发布会的预热，与著名电影制片人电影学院合作制作了5个开放结局的挑衅性YouTube视频。捷豹品牌好友出演了广告，观众被邀请为每个故事构思非凡的发展。最佳创意被筛选并发布，在官方首映前几个月引起了公众的广泛关注。\n执行范围\n“Reverse the game”概念要求在选择发布会场地时做出非凡决策和勇气。全球首次在一个活跃的游泳池中举办汽车发布会——选择了靠近City Park的游泳池作为震撼舞台。旧建筑通过灯光和超现实布景被彻底改造，VISIONAIR团队负责布置，空间内充满了众多艺术装置。\n项目成果\n嘉宾通往泳池盆地的路径穿过充满独特艺术品的画廊、带有阴极射线管电视和故障内容的神秘空间、红色激光走廊，最终到达被改造成霓虹丛林的真实淋浴池。由于泳池盆地被浓烟填满，直到特定时间才显露空间轮廓，难以辨认。\n5\n正在筹备项目？\n发送您的项目需求，我们通常会在一个工作日内回复。\n沟通项目需求\n更多项目\n项目\nS-bank活动\n项目\n雪佛兰Trailblazer 五星以上之旅","content_sha256":"58fbbdfbaff08a3dd8f570d544beca9a80f100eba502188963acd7e16c4d394a","links":[{"url":"https://eventum-premo.com/sites/default/files/project-original/launch-new-jaguar-e-pace-02.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/launch-new-jaguar-e-pace-05.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/launch-new-jaguar-e-pace-06.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/launch-new-jaguar-e-pace-07.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/launch-new-jaguar-e-pace-08.jpg","label":""},{"url":"https://eventum-premo.com/zh-hans/contacts#brief-form","label":"沟通项目需求"},{"url":"https://eventum-premo.com/zh-hans/projects/s-bank-event","label":"项目 S-bank活动"},{"url":"https://eventum-premo.com/zh-hans/projects/five-plus-trip-chevrolet-trailblazer","label":"项目 雪佛兰Trailblazer 五星以上之旅"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. 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