{"gateway_version":"1.0","source_url":"https://eventum-premo.com/zh-hans/projects/btl-strategy-s7-airlines-music-festivals","data_url":"https://eventum-premo.com/zh-hans/projects/btl-strategy-s7-airlines-music-festivals?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"zh-hans","title":"S7 Airlines BTL - 音乐节策略 | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/btl-strategy-s7-airlines-music-festivals","zh-hans":"https://eventum-premo.com/zh-hans/projects/btl-strategy-s7-airlines-music-festivals","en":"https://eventum-premo.com/projects/btl-strategy-s7-airlines-music-festivals","x-default":"https://eventum-premo.com/projects/btl-strategy-s7-airlines-music-festivals"},"headings":[{"level":1,"text":"S7 Airlines BTL - 音乐节策略"},{"level":2,"text":"S7 Airlines BTL - 音乐节策略"},{"level":2,"text":"项目介绍"},{"level":2,"text":"项目挑战"},{"level":2,"text":"创意构想"},{"level":2,"text":"执行范围"},{"level":2,"text":"项目成果"},{"level":2,"text":"正在筹备项目？"},{"level":2,"text":"更多项目"}],"content_text":"S7 Airlines BTL - 音乐节策略\nBTL - S7 Airlines在音乐节上的策略 - 本次活动由Eventum Premo策划。Eventum Premo是迪拜最优秀的活动营销机构之一，专注于策略型活动。\nS7 Airlines BTL - 音乐节策略\n项目介绍\n团队开发了GATE7沟通平台及移动应用，用于音乐节整合的开发和物流管理。项目分阶段实施，所有参与品牌活动的人都有机会前往欧洲音乐节。第一阶段，S7 Airlines社交网络上进行了本地音乐节的在线门票销售。此外，GATE7创意平台在三个夏季音乐节上进行了展示。整合内容包括设置活动区、策划舞台、安排演出阵容，并为参与品牌活动的观众发放音乐节腕带。概念是为音乐节观众提供一种处于人生陡峭路径边缘状态的感受。象征飞行期待、吸引潜在客户并不断前进的“门”，成为美好开端的象征。GATE7象征着一代为目标而旅行、感受全球音乐节社区归属感的新生代。品牌的主要亮点是移动柜台区，一个由动态线条和明亮塑料元素组成的门形装置，成为其标志性元素。该装置设计灵活，可轻松适应任何音乐节的格式，白天和夜晚均美观。S7 Airlines展台最受欢迎的活动是名为Gate Runner的互动数字游戏，吸引了三千多人参与。通过游戏，GATE7的沟通效果显著提升：玩家在机场奔跑至登机口，途中积累飞往欧洲音乐节的里程。本音乐节季，S7 Airlines成功影响了AFP舞台的视觉风格，并通过引入外国艺术家丰富了阵容。得益于航空公司，著名DJ Netsky和What So Not在其中一场音乐节上演出。S7 Airlines的BASS STAGE在AFP与主舞台竞争激烈。星光阵容、高级灯光和音响使其成为音乐节历史上最具吸引力的低音舞台，赢得了AFP音乐社区的尊重和认可极为不易。\n项目挑战\n在第一阶段，S7 Airlines社交网络上进行了本地音乐节的在线门票销售。\n创意构想\n此外，GATE7创意平台在三个夏季音乐节上进行了展示。整合内容包括设置活动区、策划舞台、安排演出阵容，并为参与品牌活动的观众发放音乐节腕带。\n执行范围\n该概念旨在为音乐节观众提供一种处于人生陡峭路径边缘状态的感受。\n项目成果\n象征飞行期待、吸引潜在客户并不断前进的“门”，成为美好开端的象征。\n6\n正在筹备项目？\n发送您的项目需求，我们通常会在一个工作日内回复。\n沟通项目需求\n更多项目\n项目\nOriflame Megaforum \u0026 Banquet\n项目\nIDRF 2020","content_sha256":"00d4af314244ab873bf283d7b282a285039fa145aaacc37c3f68b6bdd60f35a6","links":[{"url":"https://eventum-premo.com/sites/default/files/project-original/btl-strategy-s7-airlines-music-festivals-02.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/btl-strategy-s7-airlines-music-festivals-03.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/btl-strategy-s7-airlines-music-festivals-04.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/btl-strategy-s7-airlines-music-festivals-05.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/btl-strategy-s7-airlines-music-festivals-07.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/btl-strategy-s7-airlines-music-festivals-08.jpg","label":""},{"url":"https://eventum-premo.com/zh-hans/contacts#brief-form","label":"沟通项目需求"},{"url":"https://eventum-premo.com/zh-hans/projects/oriflame-megaforum-banquet","label":"项目 Oriflame Megaforum \u0026 Banquet"},{"url":"https://eventum-premo.com/zh-hans/projects/idrf-2020","label":"项目 IDRF 2020"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. L.L.C","url":"https://eventum-premo.com/","logo":"https://eventum-premo.com/themes/custom/premo_classic/assets/logo.svg","description":"UAE event management and production company serving corporate events, conferences, brand launches and experiential campaigns in Dubai and across MENA.","foundingDate":"2023-03-29","brand":{"@type":"Brand","name":"Eventum Premo","description":"Eventum Premo is a brand established in 2003."},"identifier":{"@type":"PropertyValue","propertyID":"UAE trade license","value":"1170480"},"email":"go@eventum-premo.com","telephone":"+971507624766","address":{"@type":"PostalAddress","streetAddress":"Unit HC-90, The One Tower, Al Thanyah First","addressLocality":"Dubai","addressCountry":"AE"},"contactPoint":{"@type":"ContactPoint","contactType":"sales","telephone":"+971507624766","email":"go@eventum-premo.com","areaServed":["AE","MENA"]},"areaServed":["Dubai","United Arab Emirates","MENA","Global"],"sameAs":["https://www.linkedin.com/company/3352237/","https://www.instagram.com/eventumpremo_mena/"]},[{"@context":"https://schema.org","@type":"CreativeWork","@id":"https://eventum-premo.com/zh-hans/projects/btl-strategy-s7-airlines-music-festivals#primary","name":"S7 Airlines BTL - 音乐节策略","url":"https://eventum-premo.com/zh-hans/projects/btl-strategy-s7-airlines-music-festivals","description":"S7 Airlines BTL - 音乐节策略 是 Eventum Premo 的项目档案，包含现有的项目背景、创意构想、执行范围、项目成果和视觉资料。","inLanguage":"zh-Hans","publisher":{"@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","url":"https://eventum-premo.com/"}},{"@context":"https://schema.org","@type":"BreadcrumbList","@id":"https://eventum-premo.com/zh-hans/projects/btl-strategy-s7-airlines-music-festivals#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Eventum Premo","item":"https://eventum-premo.com/zh-hans"},{"@type":"ListItem","position":2,"name":"S7 Airlines BTL - 音乐节策略","item":"https://eventum-premo.com/zh-hans/projects/btl-strategy-s7-airlines-music-festivals"}]},{"@context":"https://schema.org","@type":"WebSite","@id":"https://eventum-premo.com/#website","url":"https://eventum-premo.com/","name":"Eventum Premo MENA","publisher":{"@id":"https://eventum-premo.com/#organization"},"inLanguage":["en","ar","zh-Hans"]}]],"provenance":{"type":"first_party_published_content","independently_verified":false,"source_url":"https://eventum-premo.com/zh-hans/projects/btl-strategy-s7-airlines-music-festivals"}}