{"gateway_version":"1.0","source_url":"https://eventum-premo.com/zh-hans/projects/asics-running-shoes-walk-fame","data_url":"https://eventum-premo.com/zh-hans/projects/asics-running-shoes-walk-fame?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"zh-hans","title":"ASICS 跑鞋名人堂活动 | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/asics-running-shoes-walk-fame","zh-hans":"https://eventum-premo.com/zh-hans/projects/asics-running-shoes-walk-fame","en":"https://eventum-premo.com/projects/asics-running-shoes-walk-fame","x-default":"https://eventum-premo.com/projects/asics-running-shoes-walk-fame"},"headings":[{"level":1,"text":"ASICS 跑鞋名人堂活动"},{"level":2,"text":"ASICS 跑鞋名人堂活动"},{"level":2,"text":"项目介绍"},{"level":2,"text":"项目挑战"},{"level":2,"text":"创意构想"},{"level":2,"text":"执行范围"},{"level":2,"text":"项目成果"},{"level":2,"text":"正在筹备项目？"},{"level":2,"text":"更多项目"}],"content_text":"ASICS 跑鞋名人堂活动\nASICS 跑鞋名人堂活动 - 本次活动由 Eventum Premo 策划。Eventum Premo 是迪拜，阿联酋领先的活动管理公司\nASICS 跑鞋名人堂活动\n项目介绍\n任务与跑者建立双向沟通创建一个跑者统一平台整合进“城市马拉松”ASICS品牌已在市场上深耕多年，期间积累了来自全国各地的庞大品牌粉丝“军团”。然而，由于分销网络扩展方式，品牌缺乏忠实消费者的数字化基础，导致缺少来自他们的反馈。需要开发一场创意活动，帮助寻找并聚集全国最忠实的品牌粉丝——作为未来ASICS活动沟通的“核心”。解决方案每个跑者都知道，即使是顶级跑鞋也有使用寿命。跑了大约一千公里后，鞋子开始失去性能，迫使跑者去商店买新鞋。即使外观完好，旧鞋也只能被丢弃。我们记得人们不喜欢丢弃物品有两个原因：一是物品质量高，二是物品与他们有情感连接。对于ASICS跑鞋来说，这两点完美结合！这些简单的理由让我们推测，成百上千双ASICS旧鞋被我们祖国的跑者们珍藏，他们曾与这些鞋子一起经历风雨和湿脚，于是启动了ASICS跑鞋名人堂活动。项目的线上平台是项目官网。用户访问网站，上传跑鞋照片，讲述故事并分享到社交网络。所有带故事的卡片都会展示在画廊中。项目的线下平台是马拉松起点城镇。29个最佳故事入选“名人堂”展台，展出于全国最大规模赛事——城市马拉松。线下展览的每位参与者都获得了全新旗舰跑鞋ASICS Gel Kayano 25。成果项目网站两周内访问量达31,795人次。20%的访客至少再次访问网站一次。收集到来自148个城市的500个独特故事。参与项目的所有跑鞋累计跑步距离达408,486,000米。\n项目挑战\n需要策划一场创意活动，帮助寻找并聚集全国最忠实的品牌粉丝群体，作为未来 ASICS 活动的“核心”沟通基础。\n创意构想\n解决方案 每个跑者都知道，即使是顶级跑鞋也有使用寿命。跑了大约一千公里后，鞋子开始失去性能，迫使跑者去商店买新鞋。即使外观完好，旧鞋也只能被丢弃。\n执行范围\n我们记得人们不喜欢丢弃物品有两个原因：一是物品质量高，二是物品与他们有情感连接。对于ASICS跑鞋来说，这两点完美结合！\n项目成果\n这些简单的理由让我们推测，成百上千双ASICS旧鞋被我们祖国的跑者们珍藏，他们曾与这些鞋子一起经历风雨和湿脚，于是启动了ASICS跑鞋名人堂活动。\n正在筹备项目？\n发送您的项目需求，我们通常会在一个工作日内回复。\n沟通项目需求\n更多项目\n项目\nAudi当代艺术装置\n项目\nS7 Airlines夜航秀","content_sha256":"bf3902254a631422343acd1b278fe5d29159d7c30ebcad63ca9f307e67dab104","links":[{"url":"https://eventum-premo.com/zh-hans/contacts#brief-form","label":"沟通项目需求"},{"url":"https://eventum-premo.com/zh-hans/projects/audi-contemporary-art-installation","label":"项目 Audi当代艺术装置"},{"url":"https://eventum-premo.com/zh-hans/projects/night-flight-show","label":"项目 S7 Airlines夜航秀"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. 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