Sberbank Jazz

Project details

Last weekend, the largest open-air festival Manor Jazz in Russia was held at Arkhangelskoye. An official open-air partner, the Moscow Bank of Sberbank of Russia has built an interactive entertainment city specifically for guests on the territory of the estate museum.
Jazz, funk and world music stars such as Nino Katamadze, Avishai Cohen, Boris Grebenshchikov, Igor Butman performed on the stages of Jazz Manor, and the conceptual city Sberbank Premier City took center stage of the extra-music program.

“Both the location and the name of the city were not chosen by chance and are directly related to the new service format of Sberbank Premier. Jazz appeared as a result of the synthesis of cultures and became music for true connoisseurs, as did Sberbank Premier, which combined the best banking products and services for the convenience of a premium audience, ”explained Maxim Baromensky, Deputy Chairman of the Moscow Bank of Sberbank of Russia.
In order to get into the city, visitors went through an operational check-in and received a special passport that provides privileges when visiting entertainment areas.

Newly-fledged citizens were completely immersed in the atmosphere of Sberbank Premier City and could feel its basic values.
Teamwork and performance were embodied in the gaming area, where visitors took part in a variety of gaming activities: virtual competitions on the X-Box and intellectual confrontations in classic and modern board games. Respect for traditions was felt in the library, where guests devoted their time to classical literature. And the townspeople got involved in a healthy lifestyle, playing ball, frisbee, badminton, riding segways and scooters, as well as controlling a surfboard on a special simulator.

Fans of a relaxing holiday could visit the cinema “Sberbank Premier City” or admire the views of the museum-estate and the performances of artists on the viewing platform, enjoying cool green drinks from the Green Bar. In a specially equipped photobus, located on the territory of Arkhangelsk, visitors to the festival had the opportunity to make funny photographs as a keepsake.
For a comfortable stay of guests at Sberbank Premier City, its caring residents provided an ATM and terminal in the city, and also provided the opportunity to consult with experienced bank employees on all matters of interest in the Mobile Office.

Once in the city, it was impossible not to feel the openness and hospitality of its residents, offering a glimpse into many urban areas. Cheerful city dwellers tried to pay special attention to each guest and immerse him in the exclusive atmosphere of a fascinating pastime and increased comfort.
The interactive city of Sberbank has become one of the central places of the anniversary festival. The combination of the opportunity to visit the city’s entertainment venues and get professional advice on the services of the new service has attracted thousands of visitors to the city.

It is worth noting that such partners as Microsoft, LG, Dismart, Kiteworld, Indo Board, Prime Star Restaurant Group, Volkswagen Commercial Vehicles, Megafon, Mosigra and Ecology Sphere helped the bank in creating the city’s infrastructure.

SBERBANK Premier is a premium banking service that provides comfortable and favorable service conditions for such clients as middle and senior managers, owners of their own business. S
berbank Premier has at its disposal customers over 250 service areas in Moscow and more than 1,500 throughout Russia.

The format of the service involves:
Individual priority service without queues in separate office areas to save time;
A dedicated telephone line Sberbank Premier at the bank's call center;
Professional advice from a personal manager for any banking products, as well as advice on choosing the best financial solutions, providing a high level of service, confidentiality during business negotiations;

Special banking products, allowing to emphasize the status and receive additional income from their savings;
Free personal financial planning - offering a comprehensive product solution focused on achieving personal financial goals of the client.
The basis of the SBERBANK Premier service is: attention to customers, professionalism, many years of experience and the creation of the most profitable product offer. Today it includes deposits and savings certificates, accumulative and investment life insurance, integrated products, mutual investment funds and anonymized metal accounts, privileged bank cards.

More detailed information can be obtained on the website in the section “Sberbank Premier”.

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