{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/porsche-test-drive-what-drives-you","data_url":"https://eventum-premo.com/projects/porsche-test-drive-what-drives-you?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"Porsche Test Drive: What Drives You? | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/porsche-test-drive-what-drives-you","zh-hans":"https://eventum-premo.com/zh-hans/projects/porsche-test-drive-what-drives-you","en":"https://eventum-premo.com/projects/porsche-test-drive-what-drives-you","x-default":"https://eventum-premo.com/projects/porsche-test-drive-what-drives-you"},"headings":[{"level":1,"text":"Porsche Test Drive: What Drives You?"},{"level":2,"text":"Porsche Test Drive: What Drives You?"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"What we did"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"Porsche Test Drive: What Drives You?\nA spatial answer to Porsche’s question: what drives you? We transformed a test-drive format into a full brand experience with venue design, guest flow, interactive zones and premium automotive atmosphere, helping guests feel the difference between engineering, speed and emotion.\nPorsche Test Drive: What Drives You?\nAbout the project\nA spatial answer to Porsche’s question: what drives you? We transformed a test-drive format into a full brand experience with venue design, guest flow, interactive zones and premium automotive atmosphere, helping guests feel the difference between engineering, speed and emotion.\nChallenge\nWe took the Porsche test drive to the next level — pure wow! On this day, guests compared the raw power of petrol sports cars with the lightning-fast response of electric ones.\nWe transformed the pit lane and garage into a sleek exposition, added a reaction game zone, an AI-powered photo booth (yes, the one where you become a toy!), a 3D printer making branded key rings, and a merch zone no one walked away from empty-handed.\nBut the highlight? The roar of engines and a real track where everyone got to experience the thrill behind the wheel.\nTechnology,style, and adrenaline — that’s how we do events\nCreative idea\nEventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.\nWhat we did\nEvent concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.\nResult\nThe project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.\n4\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nCorporate Party / Automotive / Fashion\nBORK integration with Mercedes-Benz fashion week\nCorporate Party / Automotive\nVOLKSWAGEN New year cards","content_sha256":"d10da6f2fb3129bb15ca3a43ff5312433f289ec3b3d06542d66cb936c994840f","links":[{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2664.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2665.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2666.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2667.webp","label":""},{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/bork-integration-mercedes-benz-fashion-week","label":"Corporate Party / Automotive / Fashion BORK integration with Mercedes-Benz fashion week"},{"url":"https://eventum-premo.com/projects/new-year-cards-volkswagen","label":"Corporate Party / Automotive VOLKSWAGEN New year cards"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. 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