{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation","data_url":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"Volvo XC60 Immersive Presentation | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/new-volvo-xc60-immersive-presentation","zh-hans":"https://eventum-premo.com/zh-hans/projects/new-volvo-xc60-immersive-presentation","en":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation","x-default":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation"},"headings":[{"level":1,"text":"Volvo XC60 Immersive Presentation"},{"level":2,"text":"Volvo XC60 Immersive Presentation"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"What we did"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"Volvo XC60 Immersive Presentation\nNew Volvo XC60 Immersive Presentation - This event was arranged by Eventum Premo. One of the best event marketing agency in Dubai for immersive show\nVolvo XC60 Immersive Presentation\nAbout the project\nExclusive private event bringing a brand new Volvo model to the market. The unveiling of the new Volvo XC60 car was arranged in the innovative way of an immersive theater show. The venue was the Art Residence, a complex of stylish mansions. Media representatives, customers, and Volvo Cars partners were guests. It was a three-day-long the event attended almost 1000 people. At the beginning of the show, each participant received a mask shaped as a crash dummy. It created a special experience, and added drama to the event. The performance plot summary was that viewers watched the life of an ordinary Swedish family, which was preparing for a very important and disturbing event in their life. By the end, it became clear that this is a family of crash mannequins that are in danger every day – the danger anyone could feel. At the climax, a video clip was displayed on the screens in which the accident almost happened, but the Volvo XC60 car security system saved the protagonists’ lives – by preventing the accident. What they were preparing for so long never did happen, because it was just a Volvo XC60 being put to test.Famous actor starred in the production. The Zhu Montvilayte, the immersive show director, brought the very idea of the brand to each guest through his mastery of art. Viewers were able to feel in depth that safety was the key to Volvo. And the fact that everything centered around individual viewers, getting them involved and responsive, reflected the key message of the brand: “Designed around you”. This was the format that clearly explained the benefits of the product – real, not fictitious. The event was attended by 730 guests and 120 journalists.\nChallenge\nThe unveiling of the new Volvo XC60 car was arranged in the innovative way of an immersive theater show. The venue was the Art Residence, a complex of stylish mansions. Media representatives, customers, and Volvo Cars partners were guests.\nCreative idea\nIt was a three-day-long the event attended almost 1000 people.\nWhat we did\nAt the beginning of the show, each participant received a mask shaped as a crash dummy. It created a special experience, and added drama to the event. The performance plot summary was that viewers watched the life of an ordinary Swedish family, which was preparing for a very important and disturbing event in their life. By the end, it became clear that this is a family of crash mannequins that are in danger every day – the danger anyone could feel.\nResult\nAt the climax, a video clip was displayed on the screens in which the accident almost happened, but the Volvo XC60 car security system saved the protagonists’ lives – by preventing the accident. What they were preparing for so long never did happen, because it was just a Volvo XC60 being put to test.Famous actor starred in the production.\n3\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nCorporate Party / Automotive\nINFINITI New QX50 и QX80 test-drive\nConference / Digital / Metaverse / Retail\nIDRF 2020","content_sha256":"0f6c3253d1f52a74a7421bbdaa073f8040c7c354bcf286347f12e85af7b8dc0c","links":[{"url":"https://eventum-premo.com/sites/default/files/project-original/new-volvo-xc60-immersive-presentation-02.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/new-volvo-xc60-immersive-presentation-04.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/new-volvo-xc60-immersive-presentation-06.jpg","label":""},{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/new-infiniti-qx50-i-qx80-test-drive","label":"Corporate Party / Automotive INFINITI New QX50 и QX80 test-drive"},{"url":"https://eventum-premo.com/projects/idrf-2020","label":"Conference / Digital / Metaverse / Retail IDRF 2020"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo","url":"https://eventum-premo.com/","logo":"https://eventum-premo.com/themes/custom/premo_classic/assets/logo.svg","description":"Eventum Premo is a Dubai Experiential and Events Agency / وكالة دبي للتجربة والفعاليات working across brand launches, corporate events, conferences, gala dinners, venue sourcing, creative direction and event production.","foundingDate":"2003","email":"go@eventum-premo.com","telephone":"+971507624766","contactPoint":{"@type":"ContactPoint","contactType":"sales","telephone":"+971507624766","email":"go@eventum-premo.com","areaServed":["AE","MENA"]},"areaServed":["Dubai","United Arab Emirates","MENA","Global"],"sameAs":["https://vimeo.com/eventumpremo","https://www.youtube.com/user/eventumpremo","https://www.linkedin.com/company/3352237/","https://behance.net/eventumpremo","https://www.instagram.com/eventumpremo_mena/","https://www.pinterest.com/eventumpremo/"]},[{"@context":"https://schema.org","@type":"CreativeWork","@id":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation#primary","name":"Volvo XC60 Immersive Presentation","url":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation","description":"Volvo XC60 Immersive Presentation is an Eventum Premo project archive with the available brief, creative idea, production scope, result and visual materials.","inLanguage":"en","publisher":{"@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo","url":"https://eventum-premo.com/"}},{"@context":"https://schema.org","@type":"BreadcrumbList","@id":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Eventum Premo","item":"https://eventum-premo.com/"},{"@type":"ListItem","position":2,"name":"Volvo XC60 Immersive Presentation","item":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation"}]},{"@context":"https://schema.org","@type":"WebSite","@id":"https://eventum-premo.com/#website","url":"https://eventum-premo.com/","name":"Eventum Premo","publisher":{"@id":"https://eventum-premo.com/#organization"},"inLanguage":["en","ar","zh-Hans"]}]],"provenance":{"type":"first_party_published_content","independently_verified":false,"source_url":"https://eventum-premo.com/projects/new-volvo-xc60-immersive-presentation"}}