{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/heineken-silver-refreshing-session","data_url":"https://eventum-premo.com/projects/heineken-silver-refreshing-session?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"HEINEKEN SILVER REFRESHING SESSION | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/heineken-silver-refreshing-session","zh-hans":"https://eventum-premo.com/zh-hans/projects/heineken-silver-refreshing-session","en":"https://eventum-premo.com/projects/heineken-silver-refreshing-session","x-default":"https://eventum-premo.com/projects/heineken-silver-refreshing-session"},"headings":[{"level":1,"text":"HEINEKEN SILVER REFRESHING SESSION"},{"level":2,"text":"HEINEKEN SILVER REFRESHING SESSION"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"HEINEKEN SILVER REFRESHING SESSION\nHeineken unveiled Heineken Silver — a lager with a fresh aftertaste — at a rooftop party in Dubai. A DJ set, ice cream bar, product styling and branded details created a relaxed launch moment for partners and friends.\nHEINEKEN SILVER REFRESHING SESSION\nAbout the project\nHeineken unveiled Heineken Silver — a lager with a fresh aftertaste — at a rooftop party in Dubai. A DJ set, ice cream bar, product styling and branded details created a relaxed launch moment for partners and friends.\nChallenge\nHeineken Silver® is brewed at an icy temperature of -1 °C, which gives it an additional refreshing taste. And the party on the roof of the Address Beach Resort hotel for the closest partners and friends of the company, on the contrary, turned out to be very hot.\nCreative idea\nThe guests appreciated the magnificent view of Dubai at night from the height of the 77th floor, an invited DJ and a special ice cream bar, as well as many other refreshing surprises. It was cool, I'm ready to repeat it!\nResult\nThe project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.\n8\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nExhibition / Stand / Automotive\nAudi DTM\nDigital / Metaverse / Aviation\nS7 Night Flight Show vol.2","content_sha256":"2d431613f5678eaff37f6eb6f9d8410649e4d0d637b441873cec41236ebca8c4","links":[{"url":"https://eventum-premo.com/sites/default/files/project-original/heineken-silver-refreshing-session-02.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/heineken-silver-refreshing-session-03.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/heineken-silver-refreshing-session-04.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/heineken-silver-refreshing-session-05.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/heineken-silver-refreshing-session-06.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/heineken-silver-refreshing-session-07.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/heineken-silver-refreshing-session/01.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/heineken-silver-refreshing-session/02.jpg","label":""},{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/audi-dtm","label":"Exhibition / Stand / Automotive Audi DTM"},{"url":"https://eventum-premo.com/projects/s7-night-flight-show-vol2","label":"Digital / Metaverse / Aviation S7 Night Flight Show vol.2"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo","url":"https://eventum-premo.com/","logo":"https://eventum-premo.com/themes/custom/premo_classic/assets/logo.svg","description":"Eventum Premo is a Dubai Experiential and Events Agency / وكالة دبي للتجربة والفعاليات working across brand launches, corporate events, conferences, gala dinners, venue sourcing, creative direction and event production.","foundingDate":"2003","email":"go@eventum-premo.com","telephone":"+971507624766","contactPoint":{"@type":"ContactPoint","contactType":"sales","telephone":"+971507624766","email":"go@eventum-premo.com","areaServed":["AE","MENA"]},"areaServed":["Dubai","United Arab Emirates","MENA","Global"],"sameAs":["https://vimeo.com/eventumpremo","https://www.youtube.com/user/eventumpremo","https://www.linkedin.com/company/3352237/","https://behance.net/eventumpremo","https://www.instagram.com/eventumpremo_mena/","https://www.pinterest.com/eventumpremo/"]},[{"@context":"https://schema.org","@type":"CreativeWork","@id":"https://eventum-premo.com/projects/heineken-silver-refreshing-session#primary","name":"HEINEKEN SILVER REFRESHING SESSION","url":"https://eventum-premo.com/projects/heineken-silver-refreshing-session","description":"HEINEKEN SILVER REFRESHING SESSION is an Eventum Premo project archive with the available brief, creative idea, production scope, result and visual materials.","inLanguage":"en","publisher":{"@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo","url":"https://eventum-premo.com/"}},{"@context":"https://schema.org","@type":"BreadcrumbList","@id":"https://eventum-premo.com/projects/heineken-silver-refreshing-session#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Eventum Premo","item":"https://eventum-premo.com/"},{"@type":"ListItem","position":2,"name":"HEINEKEN SILVER REFRESHING SESSION","item":"https://eventum-premo.com/projects/heineken-silver-refreshing-session"}]},{"@context":"https://schema.org","@type":"WebSite","@id":"https://eventum-premo.com/#website","url":"https://eventum-premo.com/","name":"Eventum Premo","publisher":{"@id":"https://eventum-premo.com/#organization"},"inLanguage":["en","ar","zh-Hans"]}]],"provenance":{"type":"first_party_published_content","independently_verified":false,"source_url":"https://eventum-premo.com/projects/heineken-silver-refreshing-session"}}