{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/heineken-fan-zone-at-coldplay-concert","data_url":"https://eventum-premo.com/projects/heineken-fan-zone-at-coldplay-concert?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"Heineken Fan Zone at Coldplay Concert | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/heineken-fan-zone-at-coldplay-concert","zh-hans":"https://eventum-premo.com/zh-hans/projects/heineken-fan-zone-at-coldplay-concert","en":"https://eventum-premo.com/projects/heineken-fan-zone-at-coldplay-concert","x-default":"https://eventum-premo.com/projects/heineken-fan-zone-at-coldplay-concert"},"headings":[{"level":1,"text":"Heineken Fan Zone at Coldplay Concert"},{"level":2,"text":"Heineken Fan Zone at Coldplay Concert"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"What we did"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"Heineken Fan Zone at Coldplay Concert\nA Heineken fan zone created for four Coldplay concerts in Abu Dhabi. Together with the brand team, we built the largest fan community space, featuring a tattoo station with trendy branded tattoos and guest interactions that immersed people in the experience.\nHeineken Fan Zone at Coldplay Concert\nAbout the project\nA Heineken fan zone created for four Coldplay concerts in Abu Dhabi. Together with the brand team, we built the largest fan community space, featuring a tattoo station with trendy branded tattoos and guest interactions that immersed people in the experience.\nChallenge\nParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time.\n‍\nCreative idea\nEventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.\nWhat we did\nEvent concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.\nResult\nThe project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.\n7\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nMilan / Corporate Party / Finance / Banks\nVisa GCC Connect\nBrand launch / Exhibition / Stand / PR / Media Event\nBentley \u0026 Lamborghini PR retainer","content_sha256":"0b7288800ad3bbb591148dfc9d0d7d86ff9aa36eab59444106dfa9246b384cce","links":[{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2656.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2657.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2658.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2659.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2660.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2661.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2662.webp","label":""},{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/visa-gcc-connect","label":"Milan / Corporate Party / Finance / Banks Visa GCC Connect"},{"url":"https://eventum-premo.com/projects/pr-retainer-bentley-lamborghini","label":"Brand launch / Exhibition / Stand / PR / Media Event Bentley \u0026 Lamborghini PR retainer"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. 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