{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/heineken-dubai-desert-classic","data_url":"https://eventum-premo.com/projects/heineken-dubai-desert-classic?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"Heineken Dubai Desert Classic | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/heineken-dubai-desert-classic","zh-hans":"https://eventum-premo.com/zh-hans/projects/heineken-dubai-desert-classic","en":"https://eventum-premo.com/projects/heineken-dubai-desert-classic","x-default":"https://eventum-premo.com/projects/heineken-dubai-desert-classic"},"headings":[{"level":1,"text":"Heineken Dubai Desert Classic"},{"level":2,"text":"Heineken Dubai Desert Classic"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"What we did"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"Heineken Dubai Desert Classic\nHeineken Dubai Desert Classic was not just a tournament — it was a social playground. Where the game meets the crowd, every moment flowed as easily as a cold Heineken: relaxed, visible, shareable and full of brand energy.\nHeineken Dubai Desert Classic\nAbout the project\nHeineken Dubai Desert Classic was not just a tournament — it was a social playground. Where the game meets the crowd, every moment flowed as easily as a cold Heineken: relaxed, visible, shareable and full of brand energy.\nChallenge\nThe project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.\nCreative idea\nEventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.\nWhat we did\nCreative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.\nResult\nThe project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nExhibition / Stand / Automotive\nBMW Motorrad Moto Park\nDubai / Brand launch / Automotive\nHOF Still I Rise","content_sha256":"be7ba0504afd9795c30cc2f37c03bbc410256ae7d391bfbad6d23f19e4154c05","links":[{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/bmw-motorrad-moto-park","label":"Exhibition / Stand / Automotive BMW Motorrad Moto Park"},{"url":"https://eventum-premo.com/projects/hof-still-i-rise","label":"Dubai / Brand launch / Automotive HOF Still I Rise"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. L.L.C","url":"https://eventum-premo.com/","logo":"https://eventum-premo.com/themes/custom/premo_classic/assets/logo.svg","description":"UAE event management and production company serving corporate events, conferences, brand launches and experiential campaigns in Dubai and across MENA.","foundingDate":"2023-03-29","brand":{"@type":"Brand","name":"Eventum Premo","description":"Eventum Premo is a brand established in 2003."},"identifier":{"@type":"PropertyValue","propertyID":"UAE trade license","value":"1170480"},"email":"go@eventum-premo.com","telephone":"+971507624766","address":{"@type":"PostalAddress","streetAddress":"Unit HC-90, The One Tower, Al Thanyah First","addressLocality":"Dubai","addressCountry":"AE"},"contactPoint":{"@type":"ContactPoint","contactType":"sales","telephone":"+971507624766","email":"go@eventum-premo.com","areaServed":["AE","MENA"]},"areaServed":["Dubai","United Arab Emirates","MENA","Global"],"sameAs":["https://www.linkedin.com/company/3352237/","https://www.instagram.com/eventumpremo_mena/"]},[{"@context":"https://schema.org","@type":"CreativeWork","@id":"https://eventum-premo.com/projects/heineken-dubai-desert-classic#primary","name":"Heineken Dubai Desert Classic","url":"https://eventum-premo.com/projects/heineken-dubai-desert-classic","description":"Heineken Dubai Desert Classic is an Eventum Premo project archive with the available brief, creative idea, production scope, result and visual materials.","inLanguage":"en","publisher":{"@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","url":"https://eventum-premo.com/"}},{"@context":"https://schema.org","@type":"BreadcrumbList","@id":"https://eventum-premo.com/projects/heineken-dubai-desert-classic#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Eventum Premo","item":"https://eventum-premo.com/"},{"@type":"ListItem","position":2,"name":"Heineken Dubai Desert Classic","item":"https://eventum-premo.com/projects/heineken-dubai-desert-classic"}]},{"@context":"https://schema.org","@type":"WebSite","@id":"https://eventum-premo.com/#website","url":"https://eventum-premo.com/","name":"Eventum Premo MENA","publisher":{"@id":"https://eventum-premo.com/#organization"},"inLanguage":["en","ar","zh-Hans"]}]],"provenance":{"type":"first_party_published_content","independently_verified":false,"source_url":"https://eventum-premo.com/projects/heineken-dubai-desert-classic"}}