{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/heineken-cold-play","data_url":"https://eventum-premo.com/projects/heineken-cold-play?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"HEINEKEN COLD PLAY | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/node/374","zh-hans":"https://eventum-premo.com/zh-hans/node/374","en":"https://eventum-premo.com/projects/heineken-cold-play","x-default":"https://eventum-premo.com/projects/heineken-cold-play"},"headings":[{"level":1,"text":"HEINEKEN COLD PLAY"},{"level":2,"text":"HEINEKEN COLD PLAY"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"What we did"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"HEINEKEN COLD PLAY\nParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time. ‍\nHEINEKEN COLD PLAY\nAbout the project\nParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time. ‍\nChallenge\nParaParaParadise – that’s what wenamed this project created for Heineken during four unforgettable Coldplay concerts in Abu Dhabi. In collaboration with the Heineken team, we created the largest and most popular space in the concert fan zone. The area featured a Tattoo Station offering trendy, branded tattoos to ensure every guest fully immersed themselves in the vibe and had an amazing time.\n‍\nCreative idea\nEventum Premo shaped the event around a clear guest journey, brand atmosphere and visual moments that made the experience easy to remember and share.\nWhat we did\nEvent concept, production planning, guest journey, visual experience, supplier coordination and on-site delivery.\nResult\nA documented MENA event case with real project photography and a clear project description.\n10\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nConference / Automotive / Sports\nRenault Brand Days\nConference / Digital / Metaverse / Retail\nIDRF 2020","content_sha256":"616e49f9eb19b5f0165f19981645099ee37a919475252083be87fac4f03aaf1d","links":[{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2656.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2657.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2658.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2659.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2660.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2661.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2662.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2882.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2883.webp","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2884.webp","label":""},{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/renault-brand-days","label":"Conference / Automotive / Sports Renault Brand Days"},{"url":"https://eventum-premo.com/projects/idrf-2020","label":"Conference / Digital / Metaverse / Retail IDRF 2020"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. 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