{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/gaggenau-a-matter-of-degrees","data_url":"https://eventum-premo.com/projects/gaggenau-a-matter-of-degrees?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"Gaggenau A Matter of Degrees | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/gaggenau-a-matter-of-degrees","zh-hans":"https://eventum-premo.com/zh-hans/projects/gaggenau-a-matter-of-degrees","en":"https://eventum-premo.com/projects/gaggenau-a-matter-of-degrees","x-default":"https://eventum-premo.com/projects/gaggenau-a-matter-of-degrees"},"headings":[{"level":1,"text":"Gaggenau A Matter of Degrees"},{"level":2,"text":"Gaggenau A Matter of Degrees"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"What we did"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"Gaggenau A Matter of Degrees\nA multisensory culinary journey for the Gaggenau flagship opening. Inspired by the brand idea that temperature shapes life, guests moved through sensory zones with a bespoke menu and a sleek visual system, turning the showroom into a refined luxury-audience destination.\nGaggenau A Matter of Degrees\nAbout the project\nFor the Gaggenau Dubai flagship opening at City Walk, Eventum Premo MENA designed and produced A Matter of Degrees — a multisensory culinary journey inspired by the idea that temperature shapes life. Guests moved through Radiant Heat, Black Cold and The Right Degree, with each sensory zone offering a distinct culinary encounter.\nChallenge\nOpen Gaggenau's Dubai flagship with an experience that translated the brand's relationship with temperature into a coherent guest journey rather than a conventional showroom reception.\nCreative idea\nA Matter of Degrees used temperature as the narrative. Sensory zones, food, visual design and the sequence of the evening expressed one central brand idea through the guest experience.\nWhat we did\nCreative concept, event format, guest journey, visual direction, production planning, supplier coordination and on-site experience design for the Dubai flagship opening.\nResult\nThe opening transformed the Dubai flagship into a three-zone guest journey that connected Gaggenau's design language with temperature, cuisine and sensory experience.\nClient confirmation from Gaggenau identifies Eventum Premo MENA as responsible for event design and production.\n11\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nCorporate Party / Automotive\nVolvo Podium\nDigital / Metaverse / Aviation\nSWISS Your plane to the Alps","content_sha256":"90ec9531225ef9a6748a88a61d530c460d19ae01ea9e0019aa570c1459973868","links":[{"url":"https://www.linkedin.com/posts/gaggenau-_dubai-launch-event-activity-7391836759833182209-zC2H","label":"Client confirmation from Gaggenau"},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2991.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2992.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2993.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2994.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2995.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2996.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2997.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2998.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-2999.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-3000.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-images/asset-3001.jpg","label":""},{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/volvo-podium","label":"Corporate Party / Automotive Volvo Podium"},{"url":"https://eventum-premo.com/projects/your-plane-alps","label":"Digital / Metaverse / Aviation SWISS Your plane to the Alps"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. 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