Project details
How does gamification affect brand and consumer interactions? We are sure that thanks to gamification, the consumer often continues to contact the brand not for the sake of "buns", but for the sake of the process itself, his involvement is growing. How these "toys" for adults and gamification in general work was discussed in our secret place.
Topics we discussed:
—Gamification and brands
—We look at and analyze the world's best cases
— Real experience: Zewa and Libresse cases
— Real experience: Offline gamification
— Audience and gamification opportunities on digital platforms
Галерея
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