Castrol / New Year

Project details

The trend for online communications with our Customers has been gaining momentum over the last couple of years. Staging the New Year's Eve contest “New Year's Car Portrait" for Castrol, we decided to show that not all gifts that brands give are mass-produced; rather, they can also be created by hand. For this project, we invited an artist who drew pictures which became prizes in a contest held for the Castrol community subscribers.
A total of over 100,000 video views

FB totals:
Coverage 39,501
A total of 23,400 video views