{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/aston-martin-ice","data_url":"https://eventum-premo.com/projects/aston-martin-ice?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"Aston Martin ON ICE | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/aston-martin-ice","zh-hans":"https://eventum-premo.com/zh-hans/projects/aston-martin-ice","en":"https://eventum-premo.com/projects/aston-martin-ice","x-default":"https://eventum-premo.com/projects/aston-martin-ice"},"headings":[{"level":1,"text":"Aston Martin ON ICE"},{"level":2,"text":"Aston Martin ON ICE"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"What we did"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"Aston Martin ON ICE\nAston Martin ON ICE - This event was arranged by Eventum Premo. One of the best event marketing agency in Dubai for Alps events\nAston Martin ON ICE\nAbout the project\nWe tried Swiss ice In February, at the Swiss ski resort of St. Moritz, Aston Martin held the Aston Martin on ICE winter driving improvement program for the 4th time. Eventum-Premo Agency provided PR support for the project and a visit of a group of journalists to this luxurious event. Of the twelve media representatives who attended the Aston Martin ON ICE, from leading automotive, Life-Style, and business media. For Aston Martin brand fans, the company prepared 16 cars representing the entire model range. The list of cars for extreme driving includes a four-seat Rapide, which is great not only for long-distance travel, but also for drifting. It was also possible to feel the drive and feel the line between demolition and skidding on the exclusive DBS Carbon Edition and on the new products of 2011-Virage and V8 Vantage S. \"Every year, the events held by Aston Martin get better and attract more participants,\" said Geoffrey Scott, chief Executive of Aston Martin Lagonda in Europe. – “Aston Martin ON ICE-a beautiful, incendiary and dynamic show-is a concentration of all brand values, and we are happy to show our customers the capabilities of our cars in such an interesting format.”The main goal of Aston Martin ON ICE is to enable fans of the brand to improve their ability to safely pilot supercars in extreme conditions and enjoy driving powerful cars even when the electronic assistants are disabled. Aston Martin ON ICE is a part of an extensive program to improve your driving skill. In addition to the winter course, the Aston Martin on TRACK summer program is held, which consists of 4 stages: April 4 at the Silverstone track (England), may 3 at the Nurburgring (Germany), July 15 in Boxberg (Germany) and September 17 at the legendary Spa track (Belgium). The the BIG 5 is the full Aston Martin driving proficiency course. In addition, brand fans can always apply to the permanent Academy of driving skills – Aston Martin Nurburgring Driving Academy.\nChallenge\nFor Aston Martin brand fans, the company prepared 16 cars representing the entire model range. The list of cars for extreme driving includes a four-seat Rapide, which is great not only for long-distance travel, but also for drifting. It was also possible to feel the drive and feel the line between demolition and skidding on the exclusive DBS Carbon Edition and on the new products of 2011-Virage and V8 Vantage S.\nCreative idea\n\"Every year, the events held by Aston Martin get better and attract more participants,\" said Geoffrey Scott, chief Executive of Aston Martin Lagonda in Europe. – “Aston Martin ON ICE-a beautiful, incendiary and dynamic show-is a concentration of all brand values, and we are happy to show our customers the capabilities of our cars in such an interesting format.”The main goal of Aston Martin ON ICE is to enable fans of the brand to improve their ability to safely pilot supercars in extreme conditions and enjoy driving powerful cars even when the electronic assistants are disabled.\nWhat we did\nAston Martin ON ICE is a part of an extensive program to improve your driving skill. In addition to the winter course, the Aston Martin on TRACK summer program is held, which consists of 4 stages: April 4 at the Silverstone track (England), may 3 at the Nurburgring (Germany), July 15 in Boxberg (Germany) and September 17 at the legendary Spa track (Belgium). The the BIG 5 is the full Aston Martin driving proficiency course. In addition, brand fans can always apply to the permanent Academy of driving skills – Aston Martin Nurburgring Driving Academy.\nResult\nAston Martin ON ICE - This event was arranged by Eventum Premo. One of the best event marketing agency in Dubai for Alps events\n5\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nLondon / Private / VIP Event / Finance / Banks\nVisa SCE 2025 Financial Frontiers\nExhibition / Stand / PR / Media Event / Automotive\nVolkswagen Media Night with Eventum Premo","content_sha256":"4f15b190ad21171c8f8d5c09a5286e402fd42df2a212974b5f3cfd8e028bae43","links":[{"url":"https://eventum-premo.com/sites/default/files/project-original/aston-martin-ice-02.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/aston-martin-ice-03.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/aston-martin-ice-05.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/aston-martin-ice-06.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/project-original/aston-martin-ice-07.jpg","label":""},{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/visa-sce-2025-financial-frontiers","label":"London / Private / VIP Event / Finance / Banks Visa SCE 2025 Financial Frontiers"},{"url":"https://eventum-premo.com/projects/volkswagen-media-night-eventum-premo","label":"Exhibition / Stand / PR / Media Event / Automotive Volkswagen Media Night with Eventum Premo"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo","url":"https://eventum-premo.com/","logo":"https://eventum-premo.com/themes/custom/premo_classic/assets/logo.svg","description":"Eventum Premo is a Dubai Experiential and Events Agency / وكالة دبي للتجربة والفعاليات working across brand launches, corporate events, conferences, gala dinners, venue sourcing, creative direction and event production.","foundingDate":"2003","email":"go@eventum-premo.com","telephone":"+971507624766","contactPoint":{"@type":"ContactPoint","contactType":"sales","telephone":"+971507624766","email":"go@eventum-premo.com","areaServed":["AE","MENA"]},"areaServed":["Dubai","United Arab Emirates","MENA","Global"],"sameAs":["https://vimeo.com/eventumpremo","https://www.youtube.com/user/eventumpremo","https://www.linkedin.com/company/3352237/","https://behance.net/eventumpremo","https://www.instagram.com/eventumpremo_mena/","https://www.pinterest.com/eventumpremo/"]},[{"@context":"https://schema.org","@type":"CreativeWork","@id":"https://eventum-premo.com/projects/aston-martin-ice#primary","name":"Aston Martin ON ICE","url":"https://eventum-premo.com/projects/aston-martin-ice","description":"Aston Martin ON ICE is an Eventum Premo project archive with the available brief, creative idea, production scope, result and visual materials.","inLanguage":"en","publisher":{"@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo","url":"https://eventum-premo.com/"}},{"@context":"https://schema.org","@type":"BreadcrumbList","@id":"https://eventum-premo.com/projects/aston-martin-ice#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Eventum Premo","item":"https://eventum-premo.com/"},{"@type":"ListItem","position":2,"name":"Aston Martin ON ICE","item":"https://eventum-premo.com/projects/aston-martin-ice"}]},{"@context":"https://schema.org","@type":"WebSite","@id":"https://eventum-premo.com/#website","url":"https://eventum-premo.com/","name":"Eventum Premo","publisher":{"@id":"https://eventum-premo.com/#organization"},"inLanguage":["en","ar","zh-Hans"]}]],"provenance":{"type":"first_party_published_content","independently_verified":false,"source_url":"https://eventum-premo.com/projects/aston-martin-ice"}}