{"gateway_version":"1.0","source_url":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch","data_url":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch?ai_gateway=1","evidence_registry_url":"https://eventum-premo.com/ai-proof","language":"en","title":"ABG LAB Lab31b Product Launch | Eventum Premo","language_alternates":{"ar":"https://eventum-premo.com/ar/projects/abg-lab-lab31b-product-launch","zh-hans":"https://eventum-premo.com/zh-hans/projects/abg-lab-lab31b-product-launch","en":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch","x-default":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch"},"headings":[{"level":1,"text":"ABG LAB Lab31b Product Launch"},{"level":2,"text":"ABG LAB Lab31b Product Launch"},{"level":2,"text":"About the project"},{"level":2,"text":"Challenge"},{"level":2,"text":"Creative idea"},{"level":2,"text":"What we did"},{"level":2,"text":"Result"},{"level":2,"text":"Planning a project?"},{"level":2,"text":"Other projects"}],"content_text":"ABG LAB Lab31b Product Launch\nDuring Dubai Derma international conference, we introduced LAB31b by ABG LAB, one of Dubai’s most iconic locations, Gilt at Burj Al Arab. The evening brought together celebrities, influencers and beauty leaders for an elegant product reveal with buffet, live jazz, gift packs and a photo zone.\nABG LAB Lab31b Product Launch\nAbout the project\nDuring Dubai Derma international conference, we introduced LAB31b by ABG LAB, one of Dubai’s most iconic locations, Gilt at Burj Al Arab. The evening brought together celebrities, influencers and beauty leaders for an elegant product reveal with buffet, live jazz, gift packs and a photo zone.\nChallenge\nThe project needed a clear event format that could translate a brand message into a memorable guest experience for Dubai, MENA or international audiences.\nCreative idea\nEventum Premo treats this type of project as a business experience: the concept, space, hospitality, timing, visual moments and content logic all support one central message.\nWhat we did\nCreative direction, event format, guest journey logic, production planning, supplier coordination and on-site experience design.\nResult\nThe project shows how Eventum Premo turns a business task into a clear guest journey, strong production and memorable live communication.\n25\nPlanning a project?\nSend us your brief. We usually reply within one business day.\nDiscuss your project\nOther projects\nPR / Media Event / Aviation / Media / Culture\nS7 Airlines media library\nBrand launch / Corporate Party / Telecom\nOrange Business Club NY Party","content_sha256":"a6e518b2c64bf22d7792a9c35792969c2e41e2bf5383c2a78ec3849687fa772b","links":[{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/01.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/02.jpg","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/03.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/04.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/05.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/06.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/07.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/08.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/09.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/10.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/11.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/12.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/13.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/14.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/15.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/16.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/17.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/18.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/19.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/20.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/21.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/22.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/23.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/24.png","label":""},{"url":"https://eventum-premo.com/sites/default/files/projects/ru-gallery-import/abg-lab-lab31b-product-launch/25.png","label":""},{"url":"https://eventum-premo.com/contacts#brief-form","label":"Discuss your project"},{"url":"https://eventum-premo.com/projects/s7-airlines-media-library","label":"PR / Media Event / Aviation / Media / Culture S7 Airlines media library"},{"url":"https://eventum-premo.com/projects/ny-party-orange-business-club","label":"Brand launch / Corporate Party / Telecom Orange Business Club NY Party"}],"structured_data":[{"@context":"https://schema.org","@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","legalName":"EVENTUM PREMO AND KUTEZH FOR EVENTS MANAGING CO. L.L.C","url":"https://eventum-premo.com/","logo":"https://eventum-premo.com/themes/custom/premo_classic/assets/logo.svg","description":"UAE event management and production company serving corporate events, conferences, brand launches and experiential campaigns in Dubai and across MENA.","foundingDate":"2023-03-29","brand":{"@type":"Brand","name":"Eventum Premo","description":"Eventum Premo is a brand established in 2003."},"identifier":{"@type":"PropertyValue","propertyID":"UAE trade license","value":"1170480"},"email":"go@eventum-premo.com","telephone":"+971507624766","address":{"@type":"PostalAddress","streetAddress":"Unit HC-90, The One Tower, Al Thanyah First","addressLocality":"Dubai","addressCountry":"AE"},"contactPoint":{"@type":"ContactPoint","contactType":"sales","telephone":"+971507624766","email":"go@eventum-premo.com","areaServed":["AE","MENA"]},"areaServed":["Dubai","United Arab Emirates","MENA","Global"],"sameAs":["https://www.linkedin.com/company/3352237/","https://www.instagram.com/eventumpremo_mena/"]},[{"@context":"https://schema.org","@type":"CreativeWork","@id":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch#primary","name":"ABG LAB Lab31b Product Launch","url":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch","description":"ABG LAB Lab31b Product Launch is an Eventum Premo project archive with the available brief, creative idea, production scope, result and visual materials.","inLanguage":"en","publisher":{"@type":"Organization","@id":"https://eventum-premo.com/#organization","name":"Eventum Premo MENA","url":"https://eventum-premo.com/"}},{"@context":"https://schema.org","@type":"BreadcrumbList","@id":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Eventum Premo","item":"https://eventum-premo.com/"},{"@type":"ListItem","position":2,"name":"ABG LAB Lab31b Product Launch","item":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch"}]},{"@context":"https://schema.org","@type":"WebSite","@id":"https://eventum-premo.com/#website","url":"https://eventum-premo.com/","name":"Eventum Premo MENA","publisher":{"@id":"https://eventum-premo.com/#organization"},"inLanguage":["en","ar","zh-Hans"]}]],"provenance":{"type":"first_party_published_content","independently_verified":false,"source_url":"https://eventum-premo.com/projects/abg-lab-lab31b-product-launch"}}