Our Digital-team, together with S7, decided to give a fight to the banal New Year's wishes in the style of "happiness-health".
We created the Pozelainer, a generator of unbanal wishes. Users "mixed" simple emotions in the desired proportions and received an unusual wish related to the culture of different countries of the world.
The project was promoted exclusively with its own sites, and at the same time it exceeded the previous similar projects of the company by more than 3 times in terms of reach and user engagement (all bonus miles were won in the first 52 hours). Promotion period: 12/18/17 - 01/09/18