Integrated PR support Volkswagen Commercial vehicles
Project details
Integrated PR support for the Volkswagen brand Commercial vehicles in Russia: from writing press releases and organizing test drives to large-scale media coverage of events of any caliber.
We managed to bring the brand to the leaders of the segment both by reference and by the number of publications. We have created a wide pool of ambassadors from completely different segments of the brand’s interest: from the chef of the most popular restaurants in Moscow to extreme sportsmen.
The PR support of the Amarok Trans-Asian Expedition deserves special attention, the result of which is impressive: almost 300 publications with an advertising equivalent of more than 170 million rubles.
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