Test-drive with German quality

Between July 13-16, a test drive of the Polo sedan, a new Volkswagen car, was carried out. Employees of Eventum Premo's Event and PR departments, who were involved in organizing and providing PR support for the project, initially argued about the numbers, which was not surprising, given that eventers counted cars by keys, while PR people – by the numbers of journalists. But in the end, everything was sorted out, everyone was counted and happy: 18 cars, 123 people from 88 media outlets, and 14 TV cameras took part in the four-day test drive. Every morning, the Eventum Premo team met the participants of the test drive in the Volkswagen center, where journalists were offered a delicious Breakfast, a informative briefing, and new Highline Polo sedans that were polished to a high gloss. After receiving documents in branded envelopes and keys with bright stylish trinkets, journalists rushed to the Parking lot, where red and silver cars glittered in the sun (the breakdown of sedans by color was not accidental, because exactly half were with a manual transmission, and the second – with an automatic). Following GPS navigators tips and road-Buk installed in the cars, the guests arrived at the Volkswagen AG factory. Following the prompts of GPS navigators and road-Buk installed in cars, the guests arrived at the Volkswagen AG plant. Right in the middle of offices, production halls and German seriousness, a real picnic was organized – with grass, huge poufs, balls, and promoters. After taking a rest, the journalists went on a tour around the plant, which took about two hours. For the first time, media representatives were shown all the stages of full-fledged production of cars, received consent to photo and video shooting, which especially pleased photographers and cameramen. After tracing all the stages of the birth of the Polo sedan, the journalists got into cars with a differential gearbox, and returned to the Volkswagen center. Along the way, they drove into the city to check the behavior of the car in urban conditions, and stopped at photo points for beautiful pictures. Colleagues returned tired, but satisfied with the program, the car and the level of organization that many did not have