Polo sedan: it's just beginning

Project details

The world premiere of the Polo Sedan

We were actively preparing for this event, constantly feeling like the protagonists of a classic spy movie. We follow a strict rule: we carefully hide all the details about the car model, including its photos and officially approved name until the veil is removed from the car. No mails to the press, no posting on the Web. Any information is spread from hand to hand only. In General, the mystery spurred the curiosity of both journalists and the guests.

At the premiere of the new Polo sedan, we accredited more than 200 media representatives. Within the framework of the unveiling, individual interviews were obrained from the top management of the Volkswagen brand and the concern, as well as with Italian designers who doirectly worked on designing the new car outside.

Volkswagen Volkswagen Volkswagen Volkswagen