Polo sedan: it's just beginning

Project details

The world premiere of the Polo Sedan 

We were actively preparing for this event, constantly feeling like the heroes of a classic spy movie. After all, before removing the cover from the car at the presentation, we had a strict embargo – we had to carefully hide all the details of the model, including its photos and officially approved name. No mailing of the press kit, no posting on the web. Transfer of media strictly from hand to hand. In General, the mystery spurred the curiosity of not only journalists, but all of us.

At the premiere of the new Polo sedan, we accredited more than 200 representatives of media. Within the framework of the presentation, individual interviews were organized with the top management of the concern and the Volkswagen brand, as well as with Italian designers who directly worked on creating the image of the new car.

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