S7 Night Flight Show vol.2

Project details

The task was:

- To determine the winner from the previously registered users – who will receive 1 million miles.

The creative idea behind the project: Inspired by the current S7 Airlines advertising campaign, we created and proposed a new format for the event. Experience Fiction is a fictional story based on viewer experience. The plot of the Night Flight Show Vol.2 was based on a script of the fashion video #pictures come true. We used an actual advertising campaign, thus strengthening the communication message.

“What if a fashion video can also become a real journey? Transfer you from the YouTube window to a real environment, where you will be able to lay your hands on everything that you saw before? The boundaries between online and offline are ghostly. Huskies and sherries have replaced real experience. The world is bigger than images on the Internet. Each photo can be a real journey. Our presence here is just an illusion ... We live in a digital dream.

It's time to wake up and go on a real journey.

Event Results
Visitors 120
Live viewings – over 5,000,000
About 500 reposts

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