Acer Place / Brand day

Acer Place with precisely defined zoning for each product category. We divided Acer products into 3 semantic and functional and product categories:

The Business Zone, the Lifestyle Zone, and the Gaming Zone

Each zone is an area of Acer Place.

Zones reflect various aspects of an individual’s life, and emphasize that there is room for technology in all of these aspects – a place for Acer.

The event began with an interview-style conference – unusual and new for brand days. At Acer Place, the entire business section and the press conference were built in an unusualformat: the speakers were seated on the stage in a circle on the bar stools, the host led the dialogue, asking the speakers questions.

Then, all the zones were opened; at the end of the evening, Manizha came on the scene, and then Dj Slava Gee performed.