Volkswagen OFF-Road Experience

Volkswagen OFF-Road Experience

Project Description

On April 24, 2009, the new season of off-road project Volkswagen Off-Road Experience was launched. The first possibilities of cars and the complexity of the route were appreciated by representatives of key federal media. Thanks to the professional work of the agency's PR specialists, 45 journalists attended the event from 30 accredited media outlets.

Off-road test in the suburban Ilyinskoe had two of groups, each of which was 20 to 25 journalists. Before departure on the route for the participants was organized a training on movement off-road and technical capabilities of the cars.

Under the supervision of professional instructors, trained under the guidance of the best German specialists, the media successfully overcame one of the most difficult off-road tracks in Europe. This year, the Volkswagen brand has included in the Off-Road Experience program not only the Touareg SUV but also the Tiguan crossover in the Track & Field version. 45-degree ascents and descents, ford, bridge, traverses, ditches, etc. 45-degree ascents and descents, ford, bridge, traverses, ditches, etc.

At the end of the program, participants were awarded with certificates of participants of the course Volkswagen Off-Road Experience, handed over press materials, as well as gifts from Volkswagen Castrol - a global partner for the brand Volkswagen.

Eventum Premo has been successfully cooperating with the Volkswagen brand for more than 5 years. Within the PR service, special events are organized. Examples of such cooperation: preparation of the press-base and work with journalists at the Moscow Motor Show in 2008, the Russian presentation of Volkswagen Tiguan for the press, the invitation and accreditation of leading mass media for foreign test drives and much more.

The Eventum Premo team provided PR-support of the event, including the invitation and accreditation of the media, the preparation of press materials and the coordination of the press.

Клиент Volkswagen

Tags Event PR