Congratulations bus

Congratulations bus

Project Description

To expand the CRM-base and attract attention to the new configurator, we added the brand Volkswagen T1 Bulli - a bus of travelers, hippies, surfers, family men and business assistants. Users could choose not only the body color and disc design, as well as the surrounding atmosphere and graffiti.

1.5 million - coverage of the project
5000 - postcards created in the first month

Клиент Volkswagen

Tags Digital