Your plane to the Alps

Your plane to the Alps

Project Description

Development and introduction of game mechanics for distribution of promotional codes to the main ski areas of Switzerland. Each participant could collect his own aircraft in the Alps, planting his friends in a virtual airplane. The more friends - the more the discount for the flight. Drawing of gifts from the partners - Switzerland Tourism and LINDT, offline promotion of the action in major shopping centers in Moscow, 3D graffiti from the German artist Nikolai Arndt.

Results:
8000 - participants online
4000 - contacts assembled in the shopping center

Клиент SWISS

Location

Tags Event Digital