First snow

First snow

Project Description

To draw attention to the launch of a new SWISS website in Russia before the start of the ski season and to stimulate the sale of tickets for ski areas, we have integrated the web page of the main ski resorts of the country into the website and Facebook. Each user could bet on the date and time of the first snowfall. The participant, whose forecast was the most accurate, went for a week to Switzerland.

Results:
2 million - project coverage
8000 - contacts and participants of the competition
30 mentions in the media
10,000 new Facebook subscribers

Клиент SWISS

Location

Tags Digital