AMAROK POLAR EXPEDITION

AMAROK POLAR EXPEDITION

Project Description

Integrated support for the launch of the new Volkswagen Amarok on the Russian market. Creation of a promotional site and daily broadcasts about a 60-day expedition from Moscow to Petropavlovsk-Kamchatsky. Participants twice crossed the Arctic Circle, experienced the lowest temperature in their lives and set a Guinness record, having made the longest un-ringed route inside one country

Results:
8 million - project coverage
12,000 new subscribers in social networks

Клиент Amarok

Location

Tags Digital