Starting Nutrilite Double X in Russia

Starting Nutrilite Double X in Russia

Project Description

September 9, 2010, in the concert hall of Crocus City Hall for the first time in Russia, the launch of a new product Nutrilite Double X from the legendary line Nutrilite company Amway.
The historic event took place in the presence of 3,500 independent entrepreneurs Amway, and for the first time at the launch of a new product in Russia attended the president of the company Amway Dag DeVos.

Among the Independent Entrepreneurs, 200 Brilliant NPA and above were particularly honored.

The operator of launching a new product was the agency, Eventum Premo.
The team for two months was preparing an exclusive program with professional dancers and high-quality video. The main feature of the stage action was the exact interaction of the dancers with the image on a huge 20-meter screen.
For each of the speakers on the stage, and these were the brightest people in the history of AMWAY:

  • Richard Stevens - General Director of LLC "Amway"
  • Mark Baiderviden - Vice President and Managing Director of Amway Europe
  • Sam Renborg - President of the Nutrilite Institute of Health
  • Leonard Kim is the Messenger of the Crown, the founder of business in Korea
  • Eva Cheng - Managing Vice President of Amway Corporation, Chairman of Amway Board in China
  • Doug DeVos - President of Amway Corporation

Individual video clips were created, reflecting the activities, status, the significance of the speaker for the company as a whole.
On the entrance area was recreated a real birch grove and flower meadow. Guests immediately fell into the atmosphere of naturalness and solemnity. Already from a distance were seen the big letters AMWAY and the symbols of the launched product Double X - two big Xs.

The Agency provided for the system of inviting guests with the help of preliminary dispatch of badges. The badges were developed using barcodes, which allowed to avoid queues on registration.

During the gathering of guests on the territory of all three floors a variety of activities worked:

  1. A health zone with simulators and health devices, where guests could measure pressure and obtain summary information about their health in general. This site was very popular among the guests right up to the very beginning of the main program;
  2. Recreation area, where he worked as an instructor in yoga and respiratory gymnastics. Anyone could sit on the soft comfortable padded stools and relax;
  3. The Expo Zone, where the full line of Nutrilite products and the company's professional trainers were presented, described in detail the benefits of the preparations;
  4. Dance master class, where all could learn to dance under the guidance of experienced choreographers;
  5. Augmented reality – is a new activity that allows you to plunge into the interactive world: by sending a special marker on the video camera, you could see on the screen how a whole fountain of fruit and slogans of the event shot from the marker;
  6. An interview zone was present on each floor; guests could express their opinion on the event, answer the interviewer's questions about their work, colleagues, product, the company as a whole;

Also, on the first and second floors of the Agency, sales points were organized within the framework of the charitable action of Amway. Everyone who bought a branded T-shirt or badge became a participant in the charity event. All proceeds were used to purchase a playground for children from the Marino orphanage.

In the foyer of the third floor, there were only Diamond NPA and the highest guests of the event. During the Welcome for them, there was also an interview zone and augmented reality, as well as a separate photo studio with instant photo printing.

Especially for VIP-guests, an evening event was organized, at which President of the company Dag DeVos and Dr. Sam Renborg spoke. For this purpose, a part of the floor was specially allocated in the foyer of the third floor, where the stage was built up and an auditorium for 200 guests was organized.
Anyone could write a question to Dag DeVos for the evening event, for which a special stand with cards for questions was organized.

During the evening part for the guests the instrumental musical collective "MAX & SAX" played.

In the final of the event, the guests received lunch-whales with information about the product and guidance on effective sales. The launch of the launching whales was carried out in the same way with the help of barcodes placed on badges, which allowed to ensure faultless logistics.

As a result: the launch of a new product Nutrilite Double X was held at a high level, and the guests left the event inspired and charged to further improve the quality of work.

Client Amway

Location Moscow

Tags Event