Project Description

We tested the Swiss ice

In February, Aston Martin held the 4th Aston Martin ON ICE 2012 driving license for the fourth time in the Swiss ski resort of St. Moritz. Eventum-Premo provided PR support for the project and a visit by a group of Russian journalists to this luxurious event. Of the twelve media representatives who attended the Aston Martin ON ICE, five came from Russia, from the leading automotive, Life-Style and business media.

For fans of the brand, Aston Martin has prepared 16 cars representing the entire model range. The list of machines for extreme drive included the 4-seat Rapide, which is great not only for long trips but also for drift. Also feel the drive and grope for the line between demolition and drifting it was possible on the exclusive DBS Carbon Edition and on the 2011 novelties - Virage and V8 Vantage S.

"Every year, the events held by Aston Martin are getting better and gathering more and more participants," said Jeffrey Scott, CEO of Aston Martin Lagonda in Europe. "Aston Martin ON ICE - a beautiful, incendiary and dynamic show - is the concentration of all brand values, and we are happy to show our customers the capabilities of our cars in such an interesting format." The main goal of Aston Martin ON ICE is to enable the brand's fans to improve their ability to safely pilot supercars in extreme conditions and enjoy driving on powerful cars even with electronic assistants turned off.

Aston Martin ON ICE is part of an extensive driver development program. In addition to the winter course, the summer program Aston Martin ON TRACK is organized, which consists of 4 stages: on April 4 at the Silverstone (England), May 3 at the Nurburgring (Germany), July 15 in Boxberg (Germany) and September 17 on the legendary Spa track (Belgium ). Thus, the full course of driving skills Aston Martin - this BIG 5. In addition, the fans of the brand can always turn to the permanent Academy of driving skills Aston Martin Nurburgring Driving Academy.

Клиент Aston Martin

Tags Event PR