Project Description

Dealers from Russia came to find out the latest news about the brand strategy and really be inspired by the updated Renault Koleos.
The conference was motivational and informative, after which the guests were expected a DJ and a cocktail bar on the roof of the Oka tower with breathtaking views of the whole of Moscow from the 86th floor.
On the following days, dealers and customers visited the Brand Days, where they were given the opportunity to complete the quest by visiting the various themed zones dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, LOGAN, as well as the electric vehicle TWIZY and the Renault Sport Formula One Team. , simulator of surfing, gyroskutery and segway, shooting in a shooting range and other entertainments were intended to demonstrate the bright distinctive features of each of the Renault models.
At that time in the lecture hall of Renault Brand Days you could learn about the most significant pages of the company's history in Russia, technologies and the new strategy for the development of the brand "My country. My discoveries. My Renault. " As part of the event, Renault and Castrol for the first time in Russia jointly presented their cooperation in the Royal Formula 1 races.
For this, a replica of the Formula 1 racing car and a simulator was brought to Moscow. Anyone who drove it could plunge into the exciting atmosphere of the prestigious racing series, and also get the opportunity to win a souvenir with the autograph of the team's pilots.
The event was attended by 2000 people

Client Renault

Location Moscow

Tags Event