Renault Brand Days

Renault Dealers came to get the latest brand strategy news, and got inspired by the updated Renault Koleos.

The conference was motivational and informative, after which guests were expected to have a DJ and a cocktail bar on the very roof of the Eye Tower with breathtaking views of the whole city from the 86th floor. The following days, dealers together with customers visited Brand Days, where they were given the opportunity to complete the quest by visiting various theme areas dedicated to KOLEOS, KAPTUR, DUSTER, SANDERO STEPWAY, LOGAN cars, as well as the TWIZY electric car and Renault Sport Formula One Team.

A surfing simulator, gyro scooters and segways, shooting at a shooting range and other entertainment were designed to demonstrate the vivid distinctive features of each of the Renault models. At that time, in the Renault Brand Days lecture hall, one could learn about the most significant pages of the company's history, technologies and the new brand development strategy “My country. My discoveries. My Renault".

As part of the event, Renault and Castrol for the first time jointly presented cooperation in the Royal Formula 1 racing. For this, a replica of the Formula 1 racing car and a simulator were brought to the city’s downtown, and anyone could get behind the wheel and plunge into the exciting atmosphere of the prestigious racing series – and get an opportunity to win a souvenir autographed by the team pilots. The event was attended by 2000 people.