Integrated PR support Volkswagen Commercial vehicles
Project details
Integrated PR support for the Volkswagen brand Commercial vehicles : from writing press releases and organising test drives to large-scale media coverage of events of any scope.
We managed to bring the brand to the leaders of the segment both by reference and by the number of publications. We have created a wide pool of ambassadors from completely different segments of the brand’s interest: from the chef of the most popular restaurants to extreme sports athletes.
The PR support of the Amarok Trans-Asian Expedition deserves special mention, as it attained an impressive result: almost 300 publications
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